Nonprofit Marketing Agency

Thursday Thinky: Sounds, Sharks & Soccer

After a successful launch last week, we’re back for more!It’s Thursday, the weekend is near but not quite here, and you desperately need a mental break. Don’t go anywhere–we have just what the doctor ordered… A Thursday Thinky!This week we are featuring some heavyweights (Coca Cola & Adidas), an innovative uses of sounds by the Boys & Girls Club of America, a questionable Shark Week campaign, and amazing creativity coming from students and interns. If any of these campaigns make your wheel spin, we’d love to hear your thoughts–get in touch with us!

By: Media Cause Team

Thursday Thinky: Ice Bucket Challenge, Cause Marketing, & a Webinar!

Before we start, let’s answer the question that you have on your mind right now. What in the world is a “Thursday Thinky”? Well, I’m glad you asked.For over a year now, Amy, our VP of Creative & Brand Strategy, has been sending an email to everyone at Media Cause, every Thursday, to share articles, campaigns, videos, etc. that triggered a reaction, good or bad, from her. These emails have sparked conversations internally, boosted our creativity, and broadened our curiosity.I can’t speak for anybody else but I know that this is the ONE email I’m looking forward to receiving every week. So, as the self-professed Thinky #1 fan, I made it my mission to share that wealth with all of you!

By: Haley Eagle

How to Leverage Facebook Fundraising

Facebook’s Social Good features have proven to be a game changer for nonprofit’s fundraising strategies. Over 20 million people have raised more than $1 billion since the platform launched its “Facebook Fundraisers” and Donate Buttons in 2015. It’s great Facebook is paying attention to nonprofits and giving them the attention they deserve. With any new tactic or tool, you should always have a clear goal, strategy and usage rules.

By: Media Cause Team

3 Ways to Enhance User-Generated Content

Fun fact: I was Time Magazine’s Person of the Year in 2006! It’s true — and you were too. In 2006, Time Magazine named “You” the person of the year for your contribution to the rapid rise of user-generated content on the internet including blogs, reviews, images, videos, art, and testimonials. Many things have changed since 2006, but UGC is still one of the most influential forms of content on the internet which makes it an invaluable resource for expanding your digital marketing content strategy.

By: Maggie Rakovic

How Lookalike Audiences Can Lower Your Facebook Ads Costs

Year-End Fundraising: 5 Ingredients for December Success

It’s never too early to start crafting your year-end fundraising plan. By starting early, you give your organization a chance to build data-driven narratives and tell compelling stories that inspire supporters to give. The success of 2018’s year-end fundraising season varied across the nonprofit sector with some initiatives (such as Giving Tuesday) bringing in huge waves of donations while other tactics were less prosperous. After reflecting on and learning from 2018 outcomes, we’ve distilled year-end planning down to a few key elements for success in 2019!

By: Sarah Swan

3 Ways to Grow Your Impact for the Animals with Digital

We believe that impact belongs to everyone. This is especially true for animal rights and animal welfare nonprofits, who confront unspeakable animal cruelty every day. No matter the size, they…

By: Luke Dringoli

[Webinar] Year-End Fundraising: 5 Ingredients for December Success

It’s never too early to start crafting your year-end fundraising plan. By starting early, you give your organization a chance to build data-driven narratives and tell compelling stories that inspire…

By: Sarah Swan

So, You Want to Be a Better Marketing Writer?

First, congrats on raising your hand to learn. It’s not always easy to recognize our own opportunities for growth, but that’s the first step toward progress (and yep, it still…

By: Amy Small

Building a Foundation for Monthly Giving

Why Monthly Giving? In the age of subscription services like Netflix and Amazon, the US donor market appears primed to consider making monthly gifts instead of just their annual year-end…

By: Sarah Swan

Peer-to-Peer Fundraising: How to Connect with Supporters at Scale

First, what is peer-to-peer fundraising? Peer-to-peer fundraising is a method of fundraising that asks your supporters to fundraise on your behalf. Peer-to-peer campaigns have the power to reach a larger…

By: Sarah Swan

Sneak Peak: 5 New Classy Features Every Fundraiser Needs to Know About

Our Boston team was out at the Classy Collaborative conference last week, where leaders and change-makers from the nonprofit and social good sectors came together to share their knowledge through…

By: Sarah Swan

The Top 5 Components You Need to Build Your Nonprofit Digital Marketing Program

#1 — A razor-sharp understanding of what’s working (and what’s not) Often times, we are so busy executing our digital campaigns that we don’t take the time to fully evaluate…

By: Ian Gardiner

Blog

Thursday Thinky: Sounds, Sharks & Soccer

Thursday Thinky: Ice Bucket Challenge, Cause Marketing, & a Webinar!

How to Leverage Facebook Fundraising

3 Ways to Enhance User-Generated Content

Year-End Fundraising: 5 Ingredients for December Success

3 Ways to Grow Your Impact for the Animals with Digital

[Webinar] Year-End Fundraising: 5 Ingredients for December Success

So, You Want to Be a Better Marketing Writer?

Building a Foundation for Monthly Giving

Peer-to-Peer Fundraising: How to Connect with Supporters at Scale

Sneak Peak: 5 New Classy Features Every Fundraiser Needs to Know About

The Top 5 Components You Need to Build Your Nonprofit Digital Marketing Program