In December, 2017 Google introduced their new Ad Grant policies that came into full effect in February 2018. Since the introduction of these new policies, there’s been a lot of…
By: Media Cause Team
Individual struggles, personal triumphs, and 1:1 human connections are more powerful motivators for action and compassion than grand, sweeping statements, numbers, or generalized impact. It’s what researcher Paul Slovic termed…
By: Amy Small
There are no “one size fits all” approaches to marketing. This is particularly true with strategies for digital marketing for small nonprofits. Emerging organizations have a unique set of challenges…
By: Cody Damon
Feeling compelled to act after what they saw on the news of what was happening to undocumented families at the U.S. border, Silicon-valley based couple Dave and Charlotte Willner, started…
By: Aileen McQuillen
When I graduated from the University of Massachusetts Amherst in May of 2017, I knew I wanted two things in a job: Digital marketing learning opportunities. Projects and teammates that…
By: Jess Eklund
At Classy Collaborative I had an opportunity to step back from the noise of digital. Classy.org’s Collaborative conference, where leaders and change-makers from the nonprofit and social good sector came…
By: Sarah Swan
We’re digital marketers. It’s safe to say we’re online a lot. But we also value living life (occasionally) unplugged. As an agency, we place an emphasis on work-life balance and ensuring…
What is Peer-to-Peer Fundraising? Peer-to-Peer fundraising is a fundraising method that leverages your supporters as advocates of your campaign. Not to be confused with “crowdfunding”, the main purpose of peer-to-peer…
As of May 25, 2018, the EU’s GDPR is changing the landscape for how organizations and marketing professionals around the world will communicate with all EEA citizens. The GDPR is the largest…
The digital media buying process is a self-service model – requiring no more than a credit card and market research skills to implement a campaign. In other words, anyone has…
We connected with our partners at Salsa Labs to deliver our best practices on marketing automation for nonprofits. Why should nonprofits care about marketing automation? Marketing automation is simply smarter…
If your typical day goes something like the following, then this blog post is for you: It’s 9:00 AM, you blink, and suddenly the clock says 5:00 PM! Your “to…
