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wpengine

To Make a Bigger Impact, Start Telling Smaller Stories

Individual struggles, personal triumphs, and 1:1 human connections are more powerful motivators for action and compassion than grand, sweeping statements, numbers, or generalized impact. It’s what researcher Paul Slovic termed…

By: Amy Small

Digital Marketing for Small Nonprofits

There are no “one size fits all” approaches to marketing. This is particularly true with strategies for digital marketing for small nonprofits. Emerging organizations have a unique set of challenges…

By: Cody Damon

$20 Million From One Facebook Fundraiser

Feeling compelled to act after what they saw on the news of what was happening to undocumented families at the U.S. border, Silicon-valley based couple Dave and Charlotte Willner, started…

By: Aileen McQuillen

media cause fellowship

A Look Inside the Media Cause Fellowship Program

When I graduated from the University of Massachusetts Amherst in May of 2017, I knew I wanted two things in a job: Digital marketing learning opportunities. Projects and teammates that…

By: Jess Eklund

Classy Collaborative – Lessons on being authentic

At Classy Collaborative I had an opportunity to step back from the noise of digital. Classy.org’s Collaborative conference, where leaders and change-makers from the nonprofit and social good sector came…

By: Sarah Swan

classy collaborative

Meet us at Classy Collaborative 2018!

We’re digital marketers. It’s safe to say we’re online a lot. But we also value living life (occasionally) unplugged. As an agency, we place an emphasis on work-life balance and ensuring…

By: Jess Eklund

peer-to-peer fundraising

A Peer-to-Peer Fundraising Guide for Nonprofits

What is Peer-to-Peer Fundraising? Peer-to-Peer fundraising is a fundraising method that leverages your supporters as advocates of your campaign. Not to be confused with “crowdfunding”, the main purpose of peer-to-peer…

By: Sarah Swan

nonprofit gdpr

The Nonprofit Marketer’s Guide to GDPR

As of May 25, 2018, the EU’s GDPR is changing the landscape for how organizations and marketing professionals around the world will communicate with all EEA citizens. The GDPR is the largest…

By: Media Cause Team

digital media buying

D.I.Y. Digital Media Buying: Scaling Impact with Strategic Ad Placements

The digital media buying process is a self-service model – requiring no more than a credit card and market research skills to implement a campaign. In other words, anyone has…

By: Sarah Swan

marketing automation nonprofits

Marketing Automation for Nonprofits: Strategies for Nurturing Supporter Relationships

We connected with our partners at Salsa Labs to deliver our best practices on marketing automation for nonprofits. Why should nonprofits care about marketing automation? Marketing automation is simply smarter…

By: Sarah Swan

custom dashboards

Short on Time? Use Custom Dashboards to Monitor Website KPIs

If your typical day goes something like the following, then this blog post is for you: It’s 9:00 AM, you blink, and suddenly the clock says 5:00 PM! Your “to…

By: Media Cause Team

digital marketing conference

Young Women in Digital Marketing Conference 2018

Meetings, deadlines, presentations, oh my! Everyone knows that feeling on a Friday afternoon and you can’t remember what you ate for lunch or if you actually did that ONE thing…

By: Aileen McQuillen