Nonprofit Marketing Agency

5 Tips for Starting an Influencer Marketing Campaign

Influencer marketing is having a moment—and it’s definitely not going away anytime soon—as studies and research show that is has become one of the fastest-growing online customer acquisition methods. These…

By: Aileen McQuillen

How (and Why) I Came Over to the “Light” Side

Don’t get me wrong. There’s nothing “light” about our mission here at Media Cause: to accelerate growth and impact for nonprofits and social good organizations around the world. In fact,…

By: Amy Small

Sitelink Extensions For Social Media, A 4-Step Guide

Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google’s Ad Grants (their…

By: Yujun Shao

How to Automate Thousands of Testing Variables with Facebook Dynamic Creative

Do you suffer from Ad Testing Fatigue? We’ve all been there: you start your ad planning process with an ambitious set of images, messages, CTAs and more than you want…

By: Luke Dringoli

Keyword Research Made Easy with These 6 Steps

Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience. The goal of keyword research…

By: Mina Poyraz

How to Analyze Facebook Ads: Treat Your Data Like a Smorgasbord

Want to learn how to analyze your Facebook ads without feeling overwhelmed with what’s on your plate? Just think like a Scandinavian at mealtime: Attend to the little details. Be…

By: Caroline Henderson

How to Effectively Use Dynamic Search Ads (DSAs)

If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a Dynamic Search Ad (DSA) campaign. Google’s DSAs are an easy way to quickly…

By: Mary Peterson

How to Adjust to the New Facebook Algorithm in 2018

The start of the new year means that everyone is making resolutions–even Facebook. Facebook announced that its goal for 2018 is “to bring people closer together and build relationships.” To…

By: Maggie Rakovic

Short on Time? Simple Ways to Optimize Your Facebook Ads

If you’ve ever advertised on Facebook and are unsure if you’re getting the most out of your campaign, then you have come to the right place! As you know, Facebook…

By: Media Cause Team

maximize conversions image of a laptop open to google ads

Should Nonprofits Use the Ad Grants “Maximize Conversions” Bid Strategy?

updated 11/13/2023 As everyone who has either owned or worked with a Google Ad Grant account knows, the max cost-per-click (CPC) bid has been capped at $2. For many…

By: Rianne Olde Keizer

Purpose and Pivot Tables: A Reflection on the Impact of Our Work

Last night, my team and I got an opportunity we don’t often get: to witness, first hand, the impact of the work we do here at Media Cause. We attended…

By: Katey Parker

5 Easy Ways to Engage with Your Digital Audience

Happy New Year (and happy surviving year-end fundraising)! So you just spent the past one to two months laser focused on revenue goals, response rates, and average gifts. You are…