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AGreenRiver
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target high school students

How to Target High School Students on Instagram

Advertising on Instagram has all the benefits of detailed audience targeting and optimization that Facebook has and when you’re targeting a young, high school aged audience, you’ll be able to…

By: Media Cause Team

video-marketing

Tips for Creating a Nonprofit Video Marketing Strategy

Many digital marketers are frequently leveraging video marketing to bring their organization’s impact to life, increase awareness, and communicate with supporters. Video is a great way for organizations to show…

By: Media Cause Team

mobile-first index

What You Need To Know About The Mobile-First Index

Google just announced that the mobile-first index is officially here. After a year and a half of experimenting and minor freak outs in the SEO-world, Google has officially started to…

By: Media Cause Team

Facebook-organic-reach-drop displayed on iphone screen

Facebook Organic Reach Down? Here Are 10 Things You Can Do.

Why did my Facebook reach suddenly drop? You’re not alone. Almost across the board, the organizations we work with are noticing the same thing on Facebook: a steady decline in…

By: Ian Gardiner

fundraising-email

Three-Step Formula for Writing a Great Fundraising Email

One of the most challenging (and fun!) tasks of a nonprofit digital marketer is writing a great fundraising email to your organization’s supporters. But what separates an average nonprofit email…

By: Media Cause Team

influencer-marketing

5 Tips for Starting an Influencer Marketing Campaign

Influencer marketing is having a moment—and it’s definitely not going away anytime soon—as studies and research show that is has become one of the fastest-growing online customer acquisition methods. These…

By: Media Cause Team

social good

How (and Why) I Came Over to the “Light” Side

Don’t get me wrong. There’s nothing “light” about our mission here at Media Cause: to accelerate growth and impact for nonprofits and social good organizations around the world. In fact,…

By: Media Cause Team

Sitelink Extensions For Social Media, A 4-Step Guide

Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google’s Ad Grants (their…

By: Media Cause Team

How to Automate Thousands of Testing Variables with Facebook Dynamic Creative

Do you suffer from Ad Testing Fatigue? We’ve all been there: you start your ad planning process with an ambitious set of images, messages, CTAs and more than you want…

By: Media Cause Team

keyword research

Keyword Research Made Easy with These 6 Steps

Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience.  The goal of keyword research…

By: Media Cause Team

how to analyze facebook ads

How to Analyze Facebook Ads: Treat Your Data Like a Smorgasbord

Want to learn how to analyze your Facebook ads without feeling overwhelmed with what’s on your plate? Just think like a Scandinavian at mealtime: Attend to the little details. Be…

By: Media Cause Team

google dynamic search ads

How to Effectively Use Dynamic Search Ads (DSAs)

If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a Dynamic Search Ad (DSA) campaign. Google’s DSAs are an easy way to quickly…

By: Media Cause Team