If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a Dynamic Search Ad (DSA) campaign. Google’s DSAs are an easy way to quickly…
By: Media Cause Team
The start of the new year means that everyone is making resolutions–even Facebook. Facebook announced that its goal for 2018 is “to bring people closer together and build relationships.” To…
By: Maggie Rakovic
If you’ve ever advertised on Facebook and are unsure if you’re getting the most out of your campaign, then you have come to the right place! As you know, Facebook…
updated 11/13/2023 As everyone who has either owned or worked with a Google Ad Grant account knows, the max cost-per-click (CPC) bid has been capped at $2. For many…
Last night, my team and I got an opportunity we don’t often get: to witness, first hand, the impact of the work we do here at Media Cause. We attended…
By: Katey Parker
Happy New Year (and happy surviving year-end fundraising)! So you just spent the past one to two months laser focused on revenue goals, response rates, and average gifts. You are…
Among tons of conference options each year, it can be challenging to pick the right ones that are most related to your organization and profession. To guide you in your…
This week, a few Boston-based Media Cause ladies attended a workshop led by Inkhouse’s Co-founder and CEO, Beth Monaghan, on “Cultivating Your Personal Brand to Set Yourself Up for Success”….
Our Team is Everything We are building a company culture where employees are not just valued, they are the heart and soul of our organization. Our team is the…
(Updated February 20, 2018) This month, the Coalition for Better Ads is rolling out a new voluntary initiative focused on improving the online marketplace and the overall digital user experience…
Congratulations! You’ve survived another end of year fundraising season. You’re now probably facing the challenge of communicating and measuring impact of your campaigns in a way that makes sense to…
Coming from the nonprofit world, I know firsthand how difficult it can be keeping up with day to day digital strategy tasks—while also making sure what you’re doing is working….
