Since we all live in the future now, we’ve had time to get used to the sight of clusters of people gathered in our public squares, all silently staring down…
By: Media Cause Team
Facebook re-upped its efforts to help nonprofits this month with the announcement of Facebook Fundraisers, a new feature that allows individual Facebook users to raise funds on behalf of a…
By: Luke Dringoli
When L. Frank Baum wrote the Wizard of Oz, some saw the wizard as symbolizing faceless leadership – lacking accountability and transparency. It’s a metaphor that can still apply today if digital media…
Make no mistake, social media platforms are increasingly focusing on video over all other forms of content. Twitter, the place for all things “live” announced major changes to their video…
Did you know that the overwhelming majority of social views your videos receive are without sound? Videos on Facebook and Twitter autoplay without sound, and marketers across the board have…
Yesterday, Twitter announced upcoming changes which will forever change the way we tweet. Here are the three Twitter changes you need to know. 1. Say more with 140 characters The…
By: Rianne Olde Keizer
July, 26 Update: Today’s worth celebrating! As we all awaited since the announcement at the 2016 Google Performance Summit in May, it’s now official that starting today, the following changes…
By: Yujun Shao
With tight budgets and limited bandwidth, planning a social media campaign for your nonprofit may seem like a daunting task. But it doesn’t have to be! Use these tips to organize the…
By: Neda Habibi
Did you know that YouTube search is the second biggest search engine in the world? If your nonprofit has video content, you should absolutely leverage SEO for YouTube. YouTube keyword…
Hitting a wall with advertising on social networks like Facebook or search networks like Google? Want to try something new and see if you can drive down that CPA? We…
By: Katey Parker
Crafting smart content marketing campaigns is a necessary task for any nonprofit. Whatever the goal—fundraising, lead acquisition, or just increasing brand awareness—content is a vital step to getting there. Keep…
Part 2 of 3 — Email Marketing for Nonprofits This is the second of a three-part series dedicated to helping nonprofits use email to acquire, engage and activate audiences through…
By: Ian Gardiner