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Content Marketing Campaigns

4 Steps to Smarter Content Marketing Campaigns

Crafting smart content marketing campaigns is a necessary task for any nonprofit. Whatever the goal—fundraising, lead acquisition, or just increasing brand awareness—content is a vital step to getting there. Keep…

By: Katey Parker

win email marketing for nonprofits

How to win at Email Marketing for Nonprofits

Part 2 of 3 — Email Marketing for Nonprofits This is the second of a three-part series dedicated to helping nonprofits use email to acquire, engage and activate audiences through…

By: Ian Gardiner

Best Digital Advertising Platform Guide

Best Digital Advertising Platform: A Guide

“Where is the best place for my nonprofit to be advertising?” This is a common question for most clients. Our answer…it depends. There are four factors to understand the most…

By: Cody Damon

A/B testing forms with gravity forms

A/B Testing Forms using Gravity Forms

A/B testing of landing pages, sometimes referred to as split testing, is one of the many strategies we use to optimize landing pages for conversions. In short, we create two (or more) versions…

By: Asitha de Silva

twitter lead generation cards

5 Smart Ways To Use Twitter Lead Generation Cards

Are you interested in generating more leads or subscribers, so that you can nurture them into members, advocates, and donors? If you aren’t familiar with Twitter Lead Generation Cards, you’re missing…

By: Michelle Thai

action funds

Digital Marketing for Action Funds

If nothing else, this election is quite a spectacle. So many issues, personalities, and uncertainty. For Political Action Committees or Action Funds looking to push an issue, asking questions around…

By: Media Cause Team

salesforce nonprofit starter pack

Salesforce Nonprofit Starter Pack Spring ’16 Release Highlights

The Salesforce Nonprofit Starter Pack is a managed app on the Salesforce platform that is open source and community-driven. It allows nonprofits to track all relationships, donations, households, affiliations, and…

By: Rianne Olde Keizer

Twitter Moments for Government

Twitter Moments for Gov

Taking a (Twitter) Moment What Twitter’s Moments Feature Could Mean for DotGov Recently, Twitter unveiled its new Moments feature, which offers a curated view into conversations surrounding a timely theme…

By: Media Cause Team

Facebook Advertising

Facebook Advertising: Resuming vs. Starting Fresh

Facebook advertising can be tricky. When juggling several campaigns, it can be hard to know when to resume a campaign with slight modifications or when to create a new one…

By: Media Cause Team

How to write an RFP

How to Write an RFP for Digital Marketing

Writing a Request for Proposal (RFP) is a key step to laying out your marketing plans. It can be a good exercise for a client to prioritize marketing activities and…

By: Media Cause Team

person writing on sticky notes on glass window

Your Digital Marketing Plan: What to Expect During Discovery

Kicking off a strategic digital marketing plan Discovery is best suited for nonprofits looking for a long-term digital marketing plan, defining (or redefining) themselves, or focusing growth in a new,…

By: Media Cause Team

SEO Checklist for nonprofit writers

The Quick SEO Checklist for Nonprofit Writers

If your nonprofit is writing kick-ass content and connecting with your audience by sharing it via social media and email channels, you’re definitely heading down the right path for amplifying…

By: Rianne Olde Keizer