Hitting a wall with advertising on social networks like Facebook or search networks like Google? Want to try something new and see if you can drive down that CPA? We…
By: Katey Parker
Crafting smart content marketing campaigns is a necessary task for any nonprofit. Whatever the goal—fundraising, lead acquisition, or just increasing brand awareness—content is a vital step to getting there. Keep…
Part 2 of 3 — Email Marketing for Nonprofits This is the second of a three-part series dedicated to helping nonprofits use email to acquire, engage and activate audiences through…
By: Ian Gardiner
“Where is the best place for my nonprofit to be advertising?” This is a common question for most clients. Our answer…it depends. There are four factors to understand the most…
By: Media Cause Team
A/B testing of landing pages, sometimes referred to as split testing, is one of the many strategies we use to optimize landing pages for conversions. In short, we create two (or more) versions…
By: Asitha de Silva
Are you interested in generating more leads or subscribers, so that you can nurture them into members, advocates, and donors? If you aren’t familiar with Twitter Lead Generation Cards, you’re missing…
If nothing else, this election is quite a spectacle. So many issues, personalities, and uncertainty. For Political Action Committees or Action Funds looking to push an issue, asking questions around…
The Salesforce Nonprofit Starter Pack is a managed app on the Salesforce platform that is open source and community-driven. It allows nonprofits to track all relationships, donations, households, affiliations, and…
Taking a (Twitter) Moment What Twitter’s Moments Feature Could Mean for DotGov Recently, Twitter unveiled its new Moments feature, which offers a curated view into conversations surrounding a timely theme…
Facebook advertising can be tricky. When juggling several campaigns, it can be hard to know when to resume a campaign with slight modifications or when to create a new one…
Writing a Request for Proposal (RFP) is a key step to laying out your marketing plans. It can be a good exercise for a client to prioritize marketing activities and…
Kicking off a strategic digital marketing plan Discovery is best suited for nonprofits looking for a long-term digital marketing plan, defining (or redefining) themselves, or focusing growth in a new,…
