“Where is the best place for my nonprofit to be advertising?” This is a common question for most clients. Our answer…it depends. There are four factors to understand the most…
By: Cody Damon
A/B testing of landing pages, sometimes referred to as split testing, is one of the many strategies we use to optimize landing pages for conversions. In short, we create two (or more) versions…
By: Asitha de Silva
Are you interested in generating more leads or subscribers, so that you can nurture them into members, advocates, and donors? If you aren’t familiar with Twitter Lead Generation Cards, you’re missing…
By: Michelle Thai
If nothing else, this election is quite a spectacle. So many issues, personalities, and uncertainty. For Political Action Committees or Action Funds looking to push an issue, asking questions around…
By: Media Cause Team
The Salesforce Nonprofit Starter Pack is a managed app on the Salesforce platform that is open source and community-driven. It allows nonprofits to track all relationships, donations, households, affiliations, and…
By: Rianne Olde Keizer
Taking a (Twitter) Moment What Twitter’s Moments Feature Could Mean for DotGov Recently, Twitter unveiled its new Moments feature, which offers a curated view into conversations surrounding a timely theme…
Facebook advertising can be tricky. When juggling several campaigns, it can be hard to know when to resume a campaign with slight modifications or when to create a new one…
Writing a Request for Proposal (RFP) is a key step to laying out your marketing plans. It can be a good exercise for a client to prioritize marketing activities and…
Kicking off a strategic digital marketing plan Discovery is best suited for nonprofits looking for a long-term digital marketing plan, defining (or redefining) themselves, or focusing growth in a new,…
If your nonprofit is writing kick-ass content and connecting with your audience by sharing it via social media and email channels, you’re definitely heading down the right path for amplifying…
Creating Facebook ads and understanding where to place them can be daunting. Should you use mobile, desktop, Facebook’s Audience Network, etc.? In the past, the Audience Network had not been very…
Talking shop on digital strategy for state and local government Do memes have a place in the Mayor’s office? What do Facebook’s more dynamic reactions mean when it comes to constituent…
