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Star Power: Leveraging Celebrity Influence in Nonprofit Media Marketing

Often, celebrities look to boost their image by supporting a nonprofit organization on social media platforms. It seems like a win-win, and usually, it is: the celebrity gains brownie points…

By: Media Cause Team

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Facebook Reach is Down? Here’s What You Should Do

By now, everyone has seen a drop in their Facebook reach. Due to Facebook’s newest algorithm, Facebook’s reach has dropped, leaving many nonprofits scratching their heads. What now?

By: Media Cause Team

Nonprofit Social Media goals

6 Tools to Measure Nonprofit Social Media Goals

So, you’ve set up social media profiles and have started engaging with supporters, but how can you ensure that you will reach your nonprofit’s social media goals? The answer is through measuring data.

By: Media Cause Team

canadian anti-spam law

What The Canadian Anti-Spam Law (CASL) Means For Nonprofits

The Canadian Anti-Spam law, or CASL, officially goes into effect on July 1, 2014 and is the most stringent anti-spam law yet. Fortunately, the law has given organizations a 3-year transition period.

By: Jacob Swarsen

email marketing terms

20 Email Marketing Terms That You’ll Want to Know

Whether your nonprofit is new to email marketing or a seasoned veteran sending targeted emails to your list on a regular basis it’s always good to have a refresher on…

By: Jacob Swarsen

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How To Track Anchor Tags in Google Analytics

In most cases, installing Google Analytics to track your websites traffic is as simple as copying and pasting the tracking code. Here’s how you can troubleshoot if you’re having issues.

By: Asitha de Silva

nonprofit engagement

4 Community-Centric Tips for Nonprofit Engagement

At the center of Media Cause’s approach to nonprofit engagement and digital marketing lies a very basic, yet fundamental concept: The community is at the center of a nonprofit’s communication channels.

By: Katey Parker

Google for Nonprofits Canada

Google for Nonprofits Canada Partnered with TechSoup

Google for Nonprofits in Canada just announced a partnership with Techsoup, click to read about this exciting development for nonprofits.

By: Media Cause Team

adwords conversions

Transitioning Google Analytics Goals into Google AdWords Conversions

Do you prefer conversion tracking or goal tracking? Wait, aren’t they the same thing? Why yes they are. Some folks, however, rely exclusively on Google Analytics for their conversion, er…goal…

By: Media Cause Team

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Social Media for Nonprofits: 7 Common Misconceptions

Social media has become a vital component of nonprofit digital marketing strategy. Whether it is to help grow awareness for your organization, to engage possible target groups or to help your website’s SEO, social…

By: Media Cause Team

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Salsa Labs & Media Cause: Twitter for Nonprofits Webinars

Mark your calendars – the Media Cause and Salsa Labs teams are getting together to bring you a series of webinars on Twitter for nonprofits.

By: Jacob Swarsen

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Viral Marketing For Nonprofits: 3 Ways to Provide Practical Value

This post is part of our Community Manager Michelle Thai‘s series on Jonah Berger’s 6 STEPPS to Viral Marketing for Nonprofits. According to Jonah Berger, author of Contagious, one way…

By: Michelle Thai