List segmentation is an area that can make or break your nonprofit email marketing efforts. The purpose of segmenting is rooted in the fact that people subscribe to your email…
By: Michelle Thai
updated 11/9/2023 Think of your website as your organization’s ‘home’ on the internet. Your website visitors, or your nonprofit’s audience, may find your ‘home’ through a variety of paths—like…
By: Holly Millet
You did it – you acquired subscribers on your email list! Good job. Now your job is to make your new subscribers love your organization. What that means and what…
As social media community managers, we work with organizations that communicate directly with the people they’re impacting. Our clients and their supporters often share interesting photos and videos on their personal Facebook profiles….
Google Ad Grants (AdWords for nonprofits) is the single strongest, most cost-efficient resource any digital marketer in the nonprofit space can use to reach a broader audience. Google’s Ad Grants…
Our clients are literally saving the world. They are delivering clean water where there isn’t any, combating online exploitation, saving the rainforests, and advocating for human rights. When it comes…
By: Media Cause Team
Before you begin to set up AdWords Goals within Google Analytics, there are two actions you must take: Double check to make sure that Google Analytics has been successfully implemented across all…
Here at Media Cause we have a team of social media pros who are passionate about using a range of platforms and tools for social good. In a social landscape…
By: Katey Parker
updated 11/13/2023 Most nonprofits find themselves scratching their heads wondering how they can reach the max spend for their Google Ad Grant accounts. With these four essential steps, shared…
By: Yujun Shao
In 2008, my boyfriend and I decided to quit working at Google. Why? Well, that answer was exhaustively covered in the infamous Why Google Employees Quit article by @arrington. After…
Search Engine Optimization, or SEO, is a digital marketing medium that is constantly evolving. Exactly when the SEO experts think they’ve figured out how to ‘game’ Google’s search algorithm, the…
If you’re rebranding and use google ad grants for nonprofits, make sure you do these 5 steps before you start your the rebranding process.
