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4 Ways to Improve Your Nonprofit Twitter Strategy

Twitter can be a crowded place and everyone’s audience is different. There is no universal formula for a nonprofit twitter strategy, but these four tips can help improve your nonprofit’s twitter…

By: Media Cause Team

ALS #IceBucketChallenge

How The ALS #IceBucketChallenge Went Viral

The ALS #IceBucketChallenge is probably the most successful viral campaign of the summer. Not only did it raise awareness for ALS, but it also generated $41.8 million in donations as of August 21….

By: Michelle Thai

Social Media Updates Nonprofits

New Social Media Updates Nonprofits Should Know About

Facebook, Twitter, and Pinterest are constantly making updates to their platforms, but in July we saw several new social media updates nonprofits should know about. Those new features are the…

By: Michelle Thai

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How to Build an Email List for your Nonprofit

Building an email list is critical for the success of any organization. Why? Because reaching people in their inbox is an incredibly effective way to ask them to support your…

By: Jacob Swarsen

Video

6 Tips for Integrating Video in Nonprofit Media Marketing

Social media platforms today are dominated by text and images. Consumers face a constant barrage of photos and updates, making it easy for an organization’s everyday messages to fade into…

By: Media Cause Team

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Star Power: Leveraging Celebrity Influence in Nonprofit Media Marketing

Often, celebrities look to boost their image by supporting a nonprofit organization on social media platforms. It seems like a win-win, and usually, it is: the celebrity gains brownie points…

By: Media Cause Team

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Facebook Reach is Down? Here’s What You Should Do

By now, everyone has seen a drop in their Facebook reach. Due to Facebook’s newest algorithm, Facebook’s reach has dropped, leaving many nonprofits scratching their heads. What now?

By: Media Cause Team

Nonprofit Social Media goals

6 Tools to Measure Nonprofit Social Media Goals

So, you’ve set up social media profiles and have started engaging with supporters, but how can you ensure that you will reach your nonprofit’s social media goals? The answer is through measuring data.

By: Media Cause Team

canadian anti-spam law

What The Canadian Anti-Spam Law (CASL) Means For Nonprofits

The Canadian Anti-Spam law, or CASL, officially goes into effect on July 1, 2014 and is the most stringent anti-spam law yet. Fortunately, the law has given organizations a 3-year transition period.

By: Jacob Swarsen

email marketing terms

20 Email Marketing Terms That You’ll Want to Know

Whether your nonprofit is new to email marketing or a seasoned veteran sending targeted emails to your list on a regular basis it’s always good to have a refresher on…

By: Jacob Swarsen

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How To Track Anchor Tags in Google Analytics

In most cases, installing Google Analytics to track your websites traffic is as simple as copying and pasting the tracking code. Here’s how you can troubleshoot if you’re having issues.

By: Asitha de Silva

nonprofit engagement

4 Community-Centric Tips for Nonprofit Engagement

At the center of Media Cause’s approach to nonprofit engagement and digital marketing lies a very basic, yet fundamental concept: The community is at the center of a nonprofit’s communication channels.

By: Katey Parker