This blog post is the second of a series on MarTech. If you are unfamiliar with the term and what it includes or would like a refresher, check out the…
By: Amanda Bartholomew
What is the most impactful way to refresh your organization’s identity? Updating your brand’s visual guidelines. You probably thought the answer would be redesigning your logo, but, below, our design…
By: Maggie Rakovic
As a nonprofit fundraiser, only so much is under your control. You shape strategy, email volume, tactics, and more, but there are factors that no one can predict, let alone…
By: Media Cause Team
If you clicked on this post, chances are you’re struggling to get the most out of your Google Ad Grant.You’re not alone. The Grant program is a tremendous opportunity for nonprofits, but it’s also one of the more complicated advertising platforms out there. Plus, many organizations have had their accounts deactivated for not complying with the ever-changing Grant policies. The reality is, most organizations need help managing their Ad Grant — not only to stay in compliance but to also achieve a high ROI.
By: Ian Gardiner
For nonprofits in the U.S. and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play…
By: Clara Campbell
At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own…
By: Bianca Rosen
One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift…
Understanding Social SEO is imperative for your nonprofit to make the most of organic content in the world of constantly evolving social media. Whether you’re a seasoned marketer or…
By: Media Cause Social Team
In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this…
The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively…
Nonprofit organizations have always relied on donations and grants to fuel their mission. However, with the rise of e-commerce, there is an opportunity for nonprofits to increase their revenue and…
By: Katherine Janel
Nonprofits play a crucial role in addressing various societal issues—hunger, poverty, environmental conservation, and healthcare, just to name a few. In today’s digital age, having a strong online presence is…
By: Guest Author
