A glimpse at a cookie free world Since 2007 Facebook has found great success in serving ads to its users at what could be considered a shockingly specific level. They…
By: Joey Hammers
The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to…
By: Maggie Rakovic
UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. They can give…
By: Kristen Friedel
Amplifying Your Nonprofit’s Brand Across Channel You’re getting ready to publicly announce a new program your nonprofit is offering. Your paid advertising team has been hard at work defining which…
By: Nate Mize-Pressler
Co-written by Bianca Rosen, Senior Advocacy Strategist, and Clara Campbell, Director, Advocacy and Campaigns. We hear this question a lot as the agency’s Advocacy and Campaigns team. And no, it’s not…
By: Bianca Rosen
If you want supporters to find you, you need a good website—and it needs to be optimized for search engines (SEO). While it can be confusing and hard to understand,…
By: Liz Smith
Programmatic Advertising for Nonprofits: Understanding Programmatic Advertising Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit…
By: Stephanie Schug
When it comes to nonprofit fundraising—or many things in life, for that matter—you can plan and prepare, but there will always be things out of your control. As economists now…
By: Dan Reed, CFRE
Summer is now officially behind us, and while for many that means breaking out the sweaters, apple picking, and pumpkin spice lattes, it also means midterm elections are upon us. …
By: Kim Anderson
Receiving a new illustration project request is exciting! We might immediately begin dreaming up imagery and fantasizing about the endless possibilities of what we can create. It may also be…
By: Erica Baptiste
I was part of the second RiseUP fellowship cohort— but I almost didn’t apply. When asked to write about this experience as the Organic Social Growth fellow, I held off…
As a nonprofit organization, you may already be feeling the need to take a stance on the concept of the metaverse or perhaps make decisions about “meta-related” activities like accepting…
By: Ashlynd Fine
