Nonprofit Marketing Agency

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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to…

By: Maggie Rakovic

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. They can give…

By: Kristen Friedel

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The Importance of Creating a Cohesive Paid + Social Media Strategy

Amplifying Your Nonprofit’s Brand Across Channel You’re getting ready to publicly announce a new program your nonprofit is offering. Your paid advertising team has been hard at work defining which…

By: Nate Mize-Pressler

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How do you define advocacy, anyway?

Co-written by Bianca Rosen, Senior Advocacy Strategist, and Clara Campbell, Director, Advocacy and Campaigns. We hear this question a lot as the agency’s Advocacy and Campaigns team. And no, it’s not…

By: Bianca Rosen

How to Optimize Content for SEO Across Channels

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines (SEO). While it can be confusing and hard to understand,…

By: Liz Smith

What is Programmatic Advertising?

Programmatic Advertising for Nonprofits: Understanding Programmatic Advertising Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit…

By: Stephanie Schug

Six Tips for Navigating Year-End Fundraising During a Recession

When it comes to nonprofit fundraising—or many things in life, for that matter—you can plan and prepare, but there will always be things out of your control. As economists now…

By: Dan Reed, CFRE

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How Midterm Elections Will Affect Your Nonprofit Ad Campaigns—And How To Prepare

Summer is now officially behind us, and while for many that means breaking out the sweaters, apple picking, and pumpkin spice lattes, it also means midterm elections are upon us. …

By: Kim Anderson

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Nonprofit Illustrations: Understanding the Design Process

Receiving a new illustration project request is exciting! We might immediately begin dreaming up imagery and fantasizing about the endless possibilities of what we can create. It may also be…

By: Erica Baptiste

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Michelle’s RiseUP Fellowship Experience: RiseUP Fellow to Full Time Employee

I was part of the second RiseUP fellowship cohort— but I almost didn’t apply. When asked to write about this experience as the Organic Social Growth fellow, I held off…

By: Liz Smith

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Nonprofits in The Metaverse: Pros + Cons

As a nonprofit organization, you may already be feeling the need to take a stance on the concept of the metaverse or perhaps make decisions about “meta-related” activities like accepting…

By: Ashlynd Fine

Four Approaches to Establishing a Visual Direction

Every creative project we work on at Media Cause is different. Each nonprofit has its own unique needs and goals, and every type of assignment—from developing branding to creating campaigns…

By: Rob

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