Nonprofit Marketing Agency

Fight to End Ageism with Rally Starter

A recent AARP survey revealed a staggering statistic—78% of older workers saw or experienced ageism in the workplace. On the other end of the spectrum, nearly 42% of advertising professionals…

By: Safiyyah Abdul-Khabir

Four Tips for Being Creative in the Workplace

Creativity is often associated with being an artist. If you’re not an artist by profession, it’s easy to tell yourself that you don’t have room to be creative at work,…

By: Lori Chinn

woman on laptop with notebook next to het and google ad grants on the screen

How Can Google Ad Grants Best Help Your Nonprofit?

Do you work for or have a 501(c)(3) nonprofit? Is there an aligned purpose within your organization? Do you have a functioning website with informational landing pages? These are just…

By: Benjamin Doherty

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Five Questions To Ask Vendors Before Purchasing New Tech

Many nonprofit organizations do not have a marketing department to help them decide on the right technology for their organization. So, it’s important to prepare questions to ask before meeting…

By: Ethan Touch

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Accessibility on Social Media

When it comes to marketing and nonprofit brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on…

By: Janine Guarino

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Passkeys, password managers, and two factor authentication: Tips for keeping your nonprofit secure

On June 9, 2022, at the 2022 Apple Worldwide Developers Conference (WWDC22), Apple announced its plans for iOS16. One major feature is Passkey, which will allow users to get away…

By: Joey Hammers

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What is Search Intent and Why is it Important for Nonprofits?

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. Knowing your ideal audience’s intent will set…

By: Megan Brooks

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Paid Media Reporting Series, Part 1: How to Build + Use Paid Ad Naming Conventions

It’s Friday afternoon, and you’re ready to check on the performance of the ad campaign you inherited from another team. Clicking into the ads manager platform, things start to get…

By: Megan Landau

Advice, Experience, + Pride—Thoughts from MC Staff

Pride Month is a time to commemorate and celebrate the LGBTQIA+ community. While there are certainly still hurdles to overcome, we wanted to take time this month to celebrate and…

By: Liz Smith

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How to Drive Giving By Optimizing Your Donation Form

As we move further into 2022, your nonprofit is likely making moves to advance your fundraising strategy for this year. But whether you’re looking to collect more donations online, attract…

By: Guest Account

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An Apple a day keeps the trackers away. Is your nonprofit ready for the privacy switch?

A step toward transparency and into controversy Let me set the scene—it’s April 2021, and Apple has just announced iOS 14.5 and a ton of new features that are going…