Blog

The Year of the Pivot: What 2025 Taught Us About Bucking the Benchmarks

If there was one word to describe the 2025 End-of-Year fundraising season, it was “Pivot.”

In our internal debriefs, the season was described as a “mixed bag” defined by necessary adjustments to breaking news cycles and economic shifts. This mirrors the broader nonprofit landscape: The latest M+R Benchmarks (analyzing 2024 data) revealed that one-time online revenue was flat (0% growth) year-over-year, and email revenue specifically dropped by 11% (All-Sector Benchmark).

By: Dan Reed, CFRE

Year-End Fundraising Trends + Insights: What We Learned from 2025

In 2025, year-end giving concentrated around urgent moments like Giving Tuesday and December 31. Fewer donors gave more, and early planning, testing, and tailored strategies proved essential for campaign success across all sectors.

By: Media Cause Team

How Nonprofits Can Use Meta’s Andromeda to Boost Ad Performance

Meta’s new Andromeda algorithm favors broad targeting and creative variety. Learn how nonprofits are adapting—and scaling results—in end-of-year campaigns.

By: Megan Landau

GivingTuesday 2025: Early Wins + Opportunities for Year-End Success

GivingTuesday 2025 raised an estimated $4 billion, according to GivingTuesday.org. That’s a clear increase over last year’s $3.6 billion, even after adjusting for inflation and rising economic pressures…

By: Media Cause Team

Introducing Rallybot: A Smarter Way to Turn Advocacy into Action

TL;DR Rallybot makes advocacy faster and easier, connecting supporters to their lawmakers and guiding message creation in a minute or less. It supports real organizational goals across awareness and advocacy…

By: AGreenRiver

Nonprofit Marketing + Fundraising Trends for 2025 (Q4 Edition)

This blog highlights key observations from our clients, account teams, and sector-wide industry news, and ranks them based on their current impact, growth potential, and relevance.

By: Bridget Harrison

Middling is a Losing Strategy: Why Nonprofit Storytelling Needs Stronger Narratives

In ancient Rome, the praeco—the public crier—was the living voice of truth. His job was to stand in the chaos of the Forum and proclaim what mattered: summoning citizens to court, announcing new laws, even auctioning seized property or hyping the next gladiator games…

By: Clara Campbell

Why Choose Media Cause for Your Google Ad Grant?

When you’re managing a Google Ad Grant worth $10,000 per month ($120,000 per year), it’s essential to make every dollar count. However, not every agency has the tools, expertise, or…

By: Ian Gardiner

How to Structure Your Nonprofit Website for GEO

Generative Engine Optimization (GEO) is a fast-emerging field within search that’s becoming increasingly vital for nonprofit success. As AI continues to evolve at a rapid pace, staying ahead of these changes is essential.

By: Nich Crusie

Why Mental Health Messaging Matters in Nonprofit Marketing

Nonprofits are often storytellers of hope, urgency, and transformation, and that responsibility comes with ethical guardrails and a requires respectful storytelling, especially when communicating about mental health. No matter the topic, the way organizations frame these issues can have a lasting impact on the people they reach. Speaking about topics like depression, anxiety, or suicide prevention should be done with respect and care.

By: Bridget Harrison

8 Email Nurture Strategies for Nonprofit Fundraising

In nonprofit fundraising, email remains the highest-yield channel in your digital portfolio. It’s low-cost, highly targeted, and fully owned. But many organizations treat it like a single checking account: every…

By: Dan Reed, CFRE

A Round-Up of Our Best Year-End Resources for Nonprofits

Set your year-end campaigns up for success with our planning guides, segmentation tips, and ready-to-use content. Whether you’re new or experienced, these nonprofit fundraising tools deliver results.

By: AGreenRiver