Utilizing advertising channels can be overwhelming, and Facebook has been a pillar in nonprofits’ marketing mix for years. But, between ongoing criticism of their privacy policy and an updated iOS mixed with their aging audience, many organizations are looking to expand their options for reaching their key audiences.
If you find yourself in this boat, download A Quick Guide to Diversifying Your Advertising Channels to explore options to add to your media mix. The guide includes vendor-specific recommendations beyond a social and search approach, including video, display, and other paid media solutions.
- Social media platform considerations
- Opportunities with programmatic display
- Advice on opting for video, search, and/or other paid media solutions
- Tips on selecting a media partner