Marketing technology, known as MarTech, is the back end of all your digital marketing. It encompasses the technology you use to collect data and reach your donors, track your ad conversions, send emails, and implement platforms—all the tools that help move your mission forward.
Marketing technology for nonprofits is essential for developing well-planned and executed marketing campaigns. MarTech can nurture supporters, drive donations, and keep your donor data safe. It’s no longer a nice-to-have but a vital element for any nonprofit organization intent on growth.
Every organization has its own set of technology platforms it uses to achieve its mission: yours is no different.
Good technology is essential to drive impact, and poor technology can lead to staff burnout. Our Martech services can help take manual work off your team’s plate so they can focus on what they do best—impacting your mission. Our services can help you:
1. Do more with less (Marketing Automation Planning and Setup)
2. Gain a holistic view of your supporters (CRM Implementation)
3. Use technology to drive more impact, not hold your mission back
4. Enable better tracking of your most important success metrics
Our main goal is to make your technology work for you. We’ll evaluate, integrate, and optimize your entire technology “stack” to meet the needs of your organization and supporters.
Our marketing technology services will help your nonprofit communicate with donors and ensure their data is kept safe, all while helping your team work more efficiently. We value your supporter’s privacy above all else and advocate for user-centric privacy policies, which help build long-term trust with your supporters.
Unlike other agencies, we don’t hold the keys to the kingdom and deny you access to your own properties. We firmly believe your organization should control the technology it pays for, and staff should fully understand how to use each tool.
Platform Expertise
We are technology enthusiasts and have experience across an array of nonprofit (and for-profit) software. No matter what technology you use, odds are, our team has used it too. We have expertise in 40+ platforms and multiple agency certifications.
Because no two tech stacks are the same, our process always begins with understanding your unique setup. We’ve seen it all and understand how to spot the gaps and redundancies. Once we have a lay of the land, we’ll define a roadmap of prioritized solutions to get your team set up for success.
Our platform services include: Tech Stack Audit, Platform Administration, Marketing Automation Plans + Setup, and ongoing MarTech support.
We always meet our clients where they are in terms of their technology, but have also learned that some platforms are far more effective than others. Our team maintains deep partnerships with leading nonprofit and for-profit software companies that we recommend as “best-in-class” solutions.
Once we have a platform in place, we make it a priority to patiently train staff members and produce documentation about the unique aspects of your systems.
Implementation services include: Platform Selection, Setup, Migration and Integration, Training Sessions, and Platform Documentation.
We are highly experienced in the art and science of conversion tracking and ready to help you configure tracking for each action that takes place on your website.
Whether it be setup, auditing, or troubleshooting, we can help you assess your ad technology and provide key insights and recommendations to improve and expand upon.
Ad tech services include: Website Conversion Audit, Conversion Tracking Setup, and Ad Tech Troubleshooting.
We are experts in the key platforms needed to optimize your MarTech strategy. Our Service Bundles + Partner Services are designed to help you implement and improve key technologies.
Our services and partners include: GA4, Google Tag Manager, Conversions API, Classy, Hubspot, and EveryAction.