Creative Strategy + Design

Unexpected ideas, human-centered storytelling, and attention-grabbing designs have the power to spark thoughts, incite emotions, and drive tangible action. Strong creative strategy and design can express your brand, propel your message, and connect with your audience in a moving way. As a part of your overall communications, creative and design also influence how supporters perceive your work and your organization as a whole.

Whether it be a full-scale, omnichannel campaign, a newly designed logo, or a powerful blog sharing your nonprofit’s mission, your creative and design elements help to bring your mission to life. The key is understanding how to utilize each element for the greatest possible impact.

Our Approach to Creative Strategy and Design for Nonprofits

Our creative strategy and design services will help you uncover your nonprofit’s visual identity and brand voice. We’ll begin by learning more about your audience and the actions you want your users to take in order to create designs that align with this.

Strategy, insight, and inspiration are the key pillars that guide our approach. Thanks to decades of experience in both the nonprofit and consumer spaces, we know how to combine these foundational elements to create functional yet beautiful designs that get immediate results.

We develop fully immersive creative concepts, and we do it in a way that inspires your audiences to take action today—and for years to come.

Our Creative Strategy and Design Services

Creative Strategy + Concepting

We’ll brainstorm, explore, and experiment to develop a concept that connects all the parts of your work to create the ‘big idea.’ This helps set the tone so that no matter the medium, everything works cohesively together.

Omnichannel Marketing

Sometimes you need a single graphic, and other times you need a full, cross-channel campaign. Our creative team can partner with your organization to develop complete campaigns and initiatives from concept to execution. This can include any and all of our services, from radio and TV to experiential and print—and so much more.

Brand Design

Our expert designers can give you a solid visual foundation to build from, whether you need new brand assets or just a refresh. Learn more about our extended branding services.

Communication + Event Collateral

From print collateral like fact sheets, letterheads, business cards, and event signage to digital materials like presentation templates, email signatures, and PDF downloads, our team can create everything you need to make a meaningful and long-lasting impression.


Based on your communication needs, brand style, and objectives, we can develop a wide range of custom graphics, ranging from illustrations to infographics and more. All graphics will be designed to convey your organization’s mission and campaign goals in order to drive engagement and conversion.

Social + Display Ads

Whether you need a one-off post, a set of templates, or paid media graphics, we can help to give your organization a cohesive look and feel across all paid and organic content.

Email, Website, + Landing Page Design

Our team combines form and function for maximum impact across your website, emails, and landing pages. We combine targeted messaging with compelling calls-to-action to drive measurable progress toward your goals.

Content Writing

By understanding your objectives, audiences, narrative structure, and the nuances of different media formats, we’ll develop powerful copy and compelling stories that deliver on your goals.

Video + Audio Production

We can help with any step your production needs—concept development, script writing, full-scale production and editing, creating media plans—to ensure your message is seen and heard across channels.

Out of Home (OOH)

Our Creative and Media Buying teams work hand-in-hand to develop OOH concepts, campaigns, and media plans that grab the attention of localized audiences—prompting them to proactively seek out more information and get involved in advancing your mission.

Why Nonprofits Need Creative Strategy + Design

It’s important to have a strong creative and design strategy for your nonprofit—it’s often supporters’ first impression of your brand. This foundation will determine how supporters interact with and recognize your brand, whether it be an email, social ad, or blog post.

Our creative strategy and design services can help ensure you have a cohesive visual identity. We create compelling content to keep your current audience engaged and attract new supporters. We’ll uncover what resonates best with your supporters and build a plan around that.

All of our services are designed to equip you with the tools you need to move your mission forward.