SEO Services for Nonprofits

What is Search Engine Optimization (SEO) and Why Do Nonprofits Need It?

Nearly 68% of web traffic occurs on search engines (source: manaferra). If you want your target audience to find your nonprofit, you need to rank on major search engines—appearing at the top of search engine results will help supporters find you when you need them most. Our SEO services can help drive traffic to your site, increase actions taken, and accelerate your mission.

Not only do you need to appear in search results, but you need to appear highly ranked. 75% of searchers won’t go past page one of the search engine results pages (SERPs). Today, more than ever, people are searching for answers and looking for information. Let us help you accelerate the traffic and growth of your nonprofit with SEO.

Our Approach to Search Engine Optimization

We help increase brand awareness through SEO. Our expert services will increase visibility and organic search traffic to your website, making it easier than ever for supporters to discover your nonprofit’s mission and goals.

At Media Cause we approach SEO holistically. This means we look at the whole strategy, not just one aspect of SEO. We analyze and take into account on-page SEO, off-page SEO, content optimization, data and analytics, keyword research, and more. There are over 200 ranking factors that Google takes into account— and it’s our job as SEO experts to help your organization optimize for all those factors.

SEO Services Offered at Media Cause

At Media Cause, we offer individual services along with a larger SEO strategy to drive your nonprofit’s growth and visibility. We make sure that your nonprofit gets a unique strategy that mirrors your purpose and mission.

Site Audit

The first step in optimizing your site for search engines is to see where you can grow and what steps can be taken to help your site. An audit will assess your site’s technical SEO, content opportunities, current keyword rankings, and organic traffic.

On-Page SEO

While they may seem minor, on-page optimizations take content and web pages to the next level. They help search engines connect your website with the keyword, making your page more relevant.

Technical SEO

There is certainly overlap between user experience and technical ranking factors. We offer insight and resolutions to increase your site’s health.

Keyword Research

Based on your nonprofit’s content, SEO performance, and goals, we will select the best keywords for your site. Next, we will track those keywords, watch rankings over time, and allow them to guide our content optimization and strategy.

Content Creation

Content strategies are typically driven by your keyword strategy and include a content gap analysis. This will give you a roadmap to higher rankings.

SEO Reporting

Reporting and tracking KPIs are essential in order to see the results of our SEO efforts and what is working. Our SEO team continuously monitors keyword rankings, organic site traffic, search trends, backlinks, and more to learn how to best help your nonprofit.