Captivating Words + Images
The Be A Hero end-of-year fundraising campaign told the story of four animals who came to CuriOdyssey after surviving injuries and illness and being exposed to human contact. The email pieces were a crucial opportunity to tell those stories and invite supporters into the campaign by drawing a connection between caring for these important animals and making an end-of-year gift to CuriOdyssey.
Through a compelling 8-part email series, imaginative gallery and outdoor signage, and an impactful landing page and direct mail piece, we helped CuriOdyssey reach and convert more supporters into new donors — increasing the number of total year-end donors by 28%, total amount raised online by 19% from 2016, and overall revenue by 21.4%. That’s nearly double the nonprofit average increase in year-end revenue from 2016.