Originally, our Facebook ads drove CreakyJoints Facebook fans to this landing page with a 8.29% conversion rate.
Now, our Facebook ads now had a conversion rate of 21.27%. Out of 1,000 visits to the website, 210 visitors registered to become a CreakyJoints member—significantly higher than the original landing page and global benchmarks of 8.08%.
The most exciting news is that we haven’t A/B tested new versions of Facebook ads yet, so there is great potential to increase the conversion rate from 21.27%. A higher conversion rate ultimately means more conversions at a lower cost.