Email marketing for a nonprofit best practices are a great jumping off point as we worked with our client, CuriOdyssey, to build relationships and deepen engagement with new and existing email subscribers, members, and donors in their community. We accomplished this by developing a series of four customized emails that take supporters on a journey from education to investment in the CuriOdyssey mission.
As a whole, CuriOdyssey inspires children to be curious about science education. As a science museum and zoo, there’s something that every child can learn, explore and experiment with scientific phenomena – allowing the natural world to answer questions versus in a classroom setting.
Since there are many distinct target audeinces, we used best practices in email marketing for a nonprofit to start a welcome series specifically geared to new members and donors. Here are our results:
