TNTP is an education nonprofit that brings research, policy, and consulting together to reimagine America’s public education system. TNTP’s presence in the PK-12 education space is well known, but as they seek to scale their outreach to district administrators and superintendents, they needed support building out a marketing function and performance-based infrastructure to drive awareness and generate qualified leads for their education consulting services. They wanted to increase reach, engagement, and supporters.
Issue Area
Working with Media Cause has been a game-changer for TNTP. Their strategic, data-driven approach to paid media has helped us reach the right audiences with precision and impact. Their enthusiasm, collaboration, and dedication made the entire process seamless and enjoyable. Thanks to their partnership, we now have a solid foundation for future paid media efforts. We couldn’t ask for a better team to help us maximize our impact!
Brandice Spencer,
Director of Marketing
TNTP is an education nonprofit that brings research, policy, and consulting together to reimagine America’s public education system.
Media Cause created a multi-channel paid media strategy to drive mission awareness and bring interested K-12 decision-makers closer to engaging with TNTP. Google Ads proved to be the most efficient channel, generating 367 leads at a cost of just $30 per lead. LinkedIn was another key platform, engaging high-value users and driving 282 engaged sessions at $43.92 per session. Adaptive Native Ads were leveraged for programmatic awareness campaigns, delivering 1,845 engaged sessions.
To enhance creative impact, Media Cause developed compelling infographics that resonated strongly with the audience on LinkedIn. The infographic ad achieved a CTR of 0.47%, surpassing the earlier version’s 0.29%. The team also created HubSpot landing pages, including the Inform product page and Workforce Design Framework page, to streamline the user experience and improve conversions.
The campaign adopted a test-and-learn approach to refine strategies and identify the best-performing channels and creative elements. Budgets were dynamically adjusted based on early performance insights, such as pausing underperforming Meta ads to prioritize LinkedIn and Google. Insights from AdDaptive further informed LinkedIn targeting, while Google Ads emerged as the strongest channel for generating high-quality leads. These efforts collectively established benchmarks that will guide TNTP’s future paid media strategies.
The campaign successfully laid the foundation for TNTP’s future paid media efforts by generating actionable insights and measurable results. By implementing a data-driven paid media strategy, we established a scalable infrastructure for ongoing lead generation, reinforcing TNTP’s long-term impact in reimagining public education.
Key Results
