Tap Cancer Out empowers the Brazilian jiu-jitsu community to fight cancer. By hosting charity tournaments, Tap Cancer Out leverages peer-to-peer fundraising to raise donations on behalf of cancer research organizations. Over the course of 2019, we raised over $870,000 to fund Alex’s Lemonade Stand.
We optimized, expanded, and implemented our successful digital peer-to-peer fundraising strategy to generate registrations, inspire donations, nurture fundraisers, and track impact for events across the United States. This year, we were able to expand our strategy across new events and expand our overall reach.
Jon Thomas Founder and Executive Director, Tap Cancer Out
Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pages – the list goes on – all help you move communities toward organizational goals.
Momentum matters. When we need supporters to take action, we strive to meet them where they are – on their Twitter feed, in their inbox or chatting with their friends.
Tracking digital efforts provides a clear path to optimizing and prioritizing next steps. It can take a minute to set up, but is always, always worth it.
We leveraged Tap Cancer Out’s Google Ad Grant, Facebook advertising, and email marketing to inspire competitors in the jiu-jitsu community to register for tournaments. Our goal was to garner as many registrations as possible – encouraging peer-to-peer fundraising.
Across the campaign, we followed phases of messaging, with different tactics and ad formats at each stage. Once registrants were brought in through Facebook or search, they were brought into an email welcome series and then dropped into appropriate email nurturing segments.
We helped Tap Cancer Out raised $870,000 for cancer research. Our marketing efforts brought in 67% of the total amount raised—generating a 12.12x return. Our work inspired over 2,269 competitors and 10K event responses to fight cancer through fundraising and store purchases, which directly raised over $870,000 to fund two groundbreaking pancreatic cancer research grants.
