Client Objective
The objective was to overhaul the Grow Progress brand identity and messaging to more accurately reflect the organization’s product and personality. A key component of this effort was delivering the updated branding, including a new website, within a tight timeline. This would allow the organization to leverage the new branding during the election cycle. After the successful launch of the new brand, efforts were focused on generating awareness through LinkedIn and Google Search campaigns.
Grow Progress helps causes and companies persuade more people for good. They provide research services and build tools that use rigorous science to understand what works in persuasion.
We needed to provide a full-scale rebrand on a tight timeline. We leveraged experts across multiple disciplines to deliver the following:
Time was of the essence for Grow Progress. We streamlined the communication and strategy by resourcing experienced team members who could dedicate extensive bandwidth to the project, and worked with just one main point of contact on the client side.
Once we completed the rebrand, we used LinkedIn and Google Search to disseminate the new messaging and assets. The LinkedIn campaign drove significantly increased traffic to the website while Google Search allowed us to position the refreshed messaging higher in the funnel to drive leads.
Our rebrand – from customer persona research to logo development – elevated the Grow Progress website and marketing collateral to match the company’s product offerings and personality. The refined messaging made it easier for potential customers to understand the product and to enter the sales funnel. All of this with ample time ahead of the election cycle so the Grow Progress team could leverage the new materials to capitalize on time-sensitive opportunities.
Our awareness campaign using the new assets increased website traffic and drove lead generation. With CTRs well above industry benchmarks and CPCs well below them, the LinkedIn campaign proved incredibly efficient. The Google Search campaign garnered net-new leads that resulted in sales.
