iWave, a prospect research and wealth screening SaaS tool for nonprofits, was looking to grow their customer base as well as build brand awareness and clout as a thought leader in the space. While they offer the top-rated product in the industry, they needed help in better understanding their existing audience, identifying additional influencers and potential users beyond their very niche user base, and reaching and converting new customers with messaging that resonates and a user-friendly experience.
Our challenge was to help iWave reach, convert and retain their very niche audience of development professionals and prospect researchers at nonprofit organizations.
In order to properly develop a growth strategy for iWave, we first needed to get to know their target audience. We begin our partnership with persona development, then mapped out acquisition paths for each persona which outlined platform, content and messaging strategies for each audience at each phase of the funnel from first touch point to customer retention.