Using quiz creation tool Qzzr, we developed an Environmental Leader Quiz aimed at helping prospective students discover which of Unity College’s 16 environmental majors they were most interested in. The quiz was embedded on Unity’s website, where a special pixel captured information about these visitors in order to retarget them later on through social media and SEM ads.
To get people to the quiz, we ran a series of Facebook ads with green careers messaging to the following 3 audiences:
1. Prospective Students: general interests in outdoor recreation, environmentalism, nature, sustainability
2. Video Ad Viewers: prospective students who viewed a previous Facebook video ad campaign
3. Personas: prospective students with interests related to 8 target personas developed for the college