The Challenge

redefineED Atlanta wanted to expand their thought leadership in the nonprofit public education space. At the same time, they were also looking to increase awareness around their programs.

Due to resourcing and time, they needed support with researching and developing new content. As long-time Media Cause partners, they knew they could work with us and have a team that was reliable, with expertise on SEO and content development.

The Implementation

Keyword Research

We conducted in-depth keyword research, which included diving into the following topics:

• What did the client want to rank for?
• What were users searching for?
• How could we bring awareness to their site while utilizing top-of-funnel content?

 

SEO Discovery

We researched what was currently ranking and analyzed how successfully they were ranking. Our team took these notes and ideas to create better content that specifically targeted their audiences of Black and Brown parents/communities.

 

SEO Optimization

We helped redefinED atlanta to implement a well-rounded blog strategy that provided them with SEO-optimized content, while also tackling important topics in their industry— educational equity, the struggles Black and Brown students have faced since COVID, and other issues with the public school system in Atlanta. 

We took the keyword research, along with topics they provided for us, and worked to decide on what content aligned with their organizational needs, while also appealing to a larger audience. 

From there, we created SEO outlines and worked with our content team to ensure the content was bold and would rank well.

 

As a result, we landed a crucial #1 ranking featured snippet within two months of creating and posting new content about “equitable education.” The content was researched + developed in January, posted in February, and landed in the top featured snippet in mid-March 2023.