Coalition for Rainforest Nations (CfRN) is a unique organization that has more than 50 voluntary members of countries with rainforests who did not cause the climate crisis, but bear the brunt of its impacts every day. Through advocacy, policy development and ongoing training for these nations, CfRN is successfully supporting the economic needs of rainforest nations while mitigating the ever-growing impacts of climate change.
CfRN partnered with Media Cause in 2022 to help spread awareness and educate broader audiences on their theory of change, as well as generate financial support for their initiatives.
To complement existing marketing efforts by the in-house team at CfRN, Media Cause supported message saturation and outreach to new audiences through Google Ad Grants, email marketing, and digital fundraising tactics to generate new supporters for their work.
CfRN’s audiences look to the organization for key data and information about actionable climate policy, and the cultivation email content that Media Cause produced help reach those audiences with conversational, clear, and concise info on what to expect at the COP27 climate conference, work happening in member nations, and resources to further understand how to mitigate climate change.
This content helped build the case for support prior to direct email asks on Giving Tuesday and during year end.
Securing a $14,000 match from Cards Against Humanity provided urgency and novelty to CfRN’s Giving Tuesday fundraising efforts, and the match was easily met from the first campaign email send.
This matching challenge also inspired an existing CfRN supporter to increase their own support and put up an additional matching challenge during the final week of the year, for $15,000.
CfRN’s audiences showed a healthy appetite for increased communications about ongoing work, country highlights, and more. Natural alignment with the COP27 conference in November 2022 bolstered the case for support leading into Giving Tuesday and calendar year-end fundraising campaigns.
Making that case through timely, engaging updates from the conference showed CfRN’s work “in action,” and following up on those cultivations with targeted asks to current donors and prospects yielded strong increases year over year.
CfRN partnered with Media Cause to help spread awareness and educate broader audiences on their theory of change, as well as generate financial support for their initiatives. In terms of revenue, average gift, and donors renewed and acquired, CFRN saw strong year-over-year growth: