That’s Not Cool is a national public education initiative that partners with young people to help raise awareness and bring educational and organizing tools to communities to address dating violence, unhealthy relationships, and digital abuse. We utilized our experitse in social media for nonprofits to create a strategy to dramatically increase engagement among their teenage target audience, particularly young women.
As we wanted to make sure we were as informed as possible in speaking with this audience, our approach to community management started with an audit of TNC’s social media channels. We then dove into the other aspects of our social media strategy, including optimizing the frequency and quantity of posts to drive higher engagement:
Increase in Facebook engaged audience
Increase in Instagram engagement rate
Increase in total Twitter engagements
Discovery & Analysis
Before we can achieve a clientâ€™s goals, we need to know the lay of the land. Our discovery process allows us to assess existing efforts, successes, and opportunities before we dive in.
Captivating Words & Images
Powerful work deserves powerful communications. Copywriting, infographics, email headers, landing pagesâ€”the list goes onâ€”all help you move communities toward organizational goals.
Momentum matters. When we need supporters to take action, we strive to meet them where they areâ€”on their twitter feed, in their inbox or chatting with their friends.
We tested and honed in on new types of content that strongly resonated with TNC community members (e.g. infographics, quote graphics, graphics with verses from feminist poets, breaking news content, stories of teen activists, 90s nostalgia GIFs and memes). These updates led to revisions in our social media strategy and dramatic increases in community engagement.
We helped That’s Not Cool significantly expand the reach of their crucial messages around female empowerment to young women across the country through a thoughtful nonprofit social strategy. At a 572% increase, teens read, “liked,” commented, and shared invaluable tips, guidance, and information about sexual assault, dating violence and verbal abuse.Â