The Winchendon School is a private preparatory academy in Northern Massachusetts. They approached us to help create a cohesive website experience to drive admissions and position their content to resonate across a diverse set of audiences and perform well on search. We started with keyword research to inform a content development and SEO strategy that would focus on elevating compelling user experiences. Through our wireframing, design, and development process we refined the product to help the Winchendon School create a beautiful and functional website.
Content and visual design were hand-in-hand in this project. Our design strategy and development approach were highly informed by the findings during the keyword research phase of the project and by SEO best practices.
Content Strategy, Copywriting, Research & Insights, SEO, Technology, Website Design and Development.