Not For Sale’s goal is to end human trafficking. We supported them by helping them tell a complicated story in a beautiful, data-rich, human-centric impact report. The goal was to illustrate the value of their work and the nuances of the problem in both a digital and print version.
We met with the team, reviewed their data, found significant data points, wire-framed out the story, and supported them in writing the full story. Our designs intention was to fully tell the story behind the stats. In addition to key call-outs, we pulled quotes and images to visually break down the issue's where, when, how and why. Being an impact report, we also wanted to fully convey what kind of potential every individual victim and survivor holds.
Creative, Research & Insights.