A nonprofit agency gathering together with overlay text that reads, "How to Choose a Nonprofit Marketing Agency: 10 Things to Do Before Signing the Contract”

How to Choose a Nonprofit Marketing Agency: 10 Things to Do Before Signing the Contract

Choosing the right nonprofit marketing agency takes more than comparing proposals. This guide shares 10 practical steps to help your organization evaluate expertise, transparency, team fit, and partnership potential before signing a contract.
A nonprofit marketing professional measuring yearly benchmarks with overlay text that reads, “The Year of the Pivot: What 2025 Taught Us About Bucking the Benchmarks”

The Year of the Pivot: What 2025 Taught Us About Bucking the Benchmarks

If there was one word to describe the 2025 End-of-Year fundraising season, it was “Pivot.” In our internal debriefs, the season was described as a “mixed bag” defined by necessary adjustments to breaking news cycles and economic shifts. This mirrors the broader nonprofit landscape: The latest M+R Benchmarks (analyzing 2024 data) revealed that one-time online revenue was flat (0% growth) year-over-year, and email revenue specifically dropped by 11% (All-Sector Benchmark).