5 Tips on Mobile Marketing for Nonprofits on Facebook
The popularity of mobile devices has skyrocketed over the past few years. Advancements in technology have made smartphones and tablets much more convenient and engaging to use in comparison to a standard desktop computer.
More than half of all American adults own a smartphone or a tablet, and of the millions of Facebook visitors everyday, more than half of them log in from their mobile devices.
So what does this mean for your nonprofit’s Facebook strategy? It’s important to customize your organization’s Facebook page, so it offers a cleaner and smoother experience for users who access it from their smartphones or tablets. Chances are, many supporters want to learn more about your group’s cause – why not make it easy for them to do so from their mobile devices?
Here are five mobile marketing tips for Facebook:
Optimize Content for Mobile
When you consider the size of a mobile screen, and how your images and text will appear on a smartphone or tablet, it is wise to follow the “less is more” rule. Mobile users flip through their news feeds quickly. Your goal should be to get your point across in two to three seconds with visually-appealing content.
Sponsor Your Stories
One surefire way to get your point across to mobile users is to sponsor your post, because promoted posts in mobile platforms appear in the news feed.
Create a Game, Quiz or Contest
One of the best ways to engage your nonprofit’s Facebook fans is to have them interact through a game, quiz or contest. Not only will this keep your organization on their minds, it is also a great opportunity to influence more page visits and shares. If you create a game or quiz that is so clever your fan base can’t help but share it, all of their friends will see it and hopefully visit your page after playing the app.
Network With Nonprofit Community
Connecting with other nonprofits via Facebook is beneficial for everyone. Unlike for-profit companies, nonprofits are not competing for customers and trying to outdo one another with each update. Finding other organizations with similar goals helps everyone win and allows your fan base to connect with their page and vice versa.
Test Your Updates
Testing all of your updates is easy and well worth the time. While there have been major strides in mobile display over the past year, you cannot be 100 percent certain everything will display and link correctly. Viewing your mobile marketing from the perspective of your organization’s fans is always a recommended practice. Mobile users expect a quick and clean browsing experience.
Once you start to implement these tips for mobile marketing for nonprofits on Facebook, you will be happy you made the effort.
Kristen Gramigna is Chief Marketing Officer for BluePay, a credit card processing firm, and also serves on its board of directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing.