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Paid Media ROI for Nonprofits

At Media Cause, we’re truly passionate about our clients and the causes they represent.  We want our campaigns to succeed so that the organizations we work with can continue the…

By: Kim Anderson

Image text Building a Paid Media Strategy to Increase Nonprofit Brand Awareness

Building a Paid Media Strategy to Increase Nonprofit Brand Awareness

Paid media advertising is a great way to quickly and efficiently drive traffic to your site and drive conversions for your nonprofit. But, without a top-of-funnel strategy, like a brand…

By: Taryn Heins

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How to Create a Content Strategy for Your Nonprofit

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who…

By: Liz Smith

Nonprofit Merchandise: How to Market Your Products with graphics of tee shirt, water bottle, notebook, and hat

Nonprofit Merchandise: How to Market Your Products

This blog is a guest post by the team at Bonfire Selling merchandise can be a helpful additional revenue source. Branded products, such as t-shirts, mugs, tote bags, and even…

By: Guest Account

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Working with an Agency: Marketing Budget for Nonprofit Organizations

Nonprofits of any size can work with agencies. Agencies provide support and expertise to help your nonprofit in a variety of ways. Media Cause understands nonprofits need to be nimble and…

By: Stephanie Kong

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A Changing Platform: Twitter Considerations for Nonprofits

In late October 2022, Elon Musk purchased Twitter for $44 billion and started transforming the company by ordering immediate layoffs, firing executives, announcing an $8 per month fee for verification,…

By: Janine Guarino

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AI in Marketing and Art

Artificial intelligence (AI) is becoming increasingly pervasive in our lives in unexpected ways. It’s helping us invent new proteins and medicines, aiding us in the search for extraterrestrial life, and…

By: Ryan Fuquea

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How Nonprofits + Agencies Can Work Together to Stay on Budget

Nonprofits of any size can work with agencies. Agencies provide support and expertise to help support your nonprofit in a variety of ways. Media Cause understands nonprofits need to be nimble…

By: Stephanie Kong

How to align your nonprofit goals with the SDG goals

Working Towards a Common Global Goal: How Your Nonprofit Can Align with the SDGs

Every nonprofit, big or small, stands to gain from working towards a common global goal. The UN’s Sustainable Development Goals (SDGs) are a framework that outline 17 key areas for…

By: Alex Smith

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What is CAPI and how will it impact your nonprofit?

A glimpse at a cookie free world  Since 2007 Facebook has found great success in serving ads to its users at what could be considered a shockingly specific level. They…

By: Joey Hammers

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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to…

By: Maggie Rakovic

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. They can give…

By: Kristen Friedel