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How Nonprofits Can Use Meta’s Andromeda to Boost Ad Performance

Meta’s new Andromeda algorithm favors broad targeting and creative variety. Learn how nonprofits are adapting—and scaling results—in end-of-year campaigns.

By: Megan Landau

A nonprofit food bank worker giving out care packages to those in need with overlay text that reads “Giving Tuesday 2025: Early Wins + Opportunities for Year-End Success”

GivingTuesday 2025: Early Wins + Opportunities for Year-End Success

GivingTuesday 2025 raised an estimated $4 billion, according to GivingTuesday.org. That’s a clear increase over last year’s $3.6 billion, even after adjusting for inflation and rising economic pressures…

By: Media Cause Team

Congress on a cloudy day with overlay text that reads “Introducing Rallybot. A Smarter Way to Turn Advocacy into Action”

Introducing Rallybot: A Smarter Way to Turn Advocacy into Action

TL;DR Rallybot makes advocacy faster and easier, connecting supporters to their lawmakers and guiding message creation in a minute or less. It supports real organizational goals across awareness and advocacy…

By: AGreenRiver

Nonprofit marketing professional presenting the fundraising trends for the third quarter of 2025 with overlaid text that reads, “Nonprofit Marketing + Fundraising Trends for 2025 (Q4 Edition)”

Nonprofit Marketing + Fundraising Trends for 2025 (Q4 Edition)

This blog highlights key observations from our clients, account teams, and sector-wide industry news, and ranks them based on their current impact, growth potential, and relevance.

By: Bridget Harrison

Middling is a Losing Strategy: Why Nonprofit Storytelling Needs Stronger Narratives

In ancient Rome, the praeco—the public crier—was the living voice of truth. His job was to stand in the chaos of the Forum and proclaim what mattered: summoning citizens to court, announcing new laws, even auctioning seized property or hyping the next gladiator games…

By: Clara Campbell

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Why Choose Media Cause for Your Google Ad Grant?

When you’re managing a Google Ad Grant worth $10,000 per month ($120,000 per year), it’s essential to make every dollar count. However, not every agency has the tools, expertise, or…

By: Ian Gardiner

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How to Structure Your Nonprofit Website for GEO

Generative Engine Optimization (GEO) is a fast-emerging field within search that’s becoming increasingly vital for nonprofit success. As AI continues to evolve at a rapid pace, staying ahead of these changes is essential.

By: Nich Crusie

A group of people celebrating a win for receiving help from a nonprofit with overlay text that reads, “Why Mental Health Messaging Matters in Nonprofit Marketing

Why Mental Health Messaging Matters in Nonprofit Marketing

Nonprofits are often storytellers of hope, urgency, and transformation, and that responsibility comes with ethical guardrails and a requires respectful storytelling, especially when communicating about mental health. No matter the topic, the way organizations frame these issues can have a lasting impact on the people they reach. Speaking about topics like depression, anxiety, or suicide prevention should be done with respect and care.

By: Bridget Harrison

8 Email Nurture Strategies for Nonprofit Fundraising

In nonprofit fundraising, email remains the highest-yield channel in your digital portfolio. It’s low-cost, highly targeted, and fully owned. But many organizations treat it like a single checking account: every…

By: Dan Reed, CFRE

A group of people discussing year-edn resources for a nonprofit with overlay text that reads, “A Round Up of Our Best Year-End Resources for Nonprofits

A Round-Up of Our Best Year-End Resources for Nonprofits

Set your year-end campaigns up for success with our planning guides, segmentation tips, and ready-to-use content. Whether you’re new or experienced, these nonprofit fundraising tools deliver results.

By: AGreenRiver

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7 Donor Retention Strategies for Nonprofits in 2025

Donor retention starts now, not in January. By segmenting, personalizing, leveraging data, and setting clear benchmarks this fall, nonprofits can secure 2025 gifts and inspire loyalty that lasts into 2026 and beyond.

By: Dan Reed, CFRE

A man using AI to improve strategy in hopes to increase giving with overlay text that says “How Nonprofits Can Use AI and Advanced Segmentation to Increase Giving

How Nonprofits Can Use AI + Advanced Segmentation to Increase Giving

Not all donors are the same—and treating them like they are leaves money on the table. Learn how AI-powered segmentation helps nonprofits personalize outreach, boost retention, and turn one-size-fits-all appeals into meaningful donor experiences.

By: Dan Reed, CFRE