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Lead Generation: On-platform Forms vs. Website Forms

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your…

By: Nate Mize-Pressler

yellow ribbon for endometriosis awareness

I am 1 in 10: Endometriosis Awareness Month

Although endometriosis impacts an estimated 190 million people around the world (World Health Organization), misconceptions about the disease and a wide array of symptoms across patient populations exacerbate needless suffering. …

By: Kjerstin Laine

Equal Pay Day graphic with gender symbols and equal sign

Celebrating Equal Pay Day

updated as of 3/13/2023 Equal Pay Day at Media Cause 15 months. That’s how long it takes women on average to earn what men earned in the previous year. As…

By: Jillian Ingram

Baby Photos

MC Female Leadership’s Advice to Their Younger Self

As we make our way through this month highlighting women across the world and their lasting impact, contributions to society, and distinct value they bring to the table—remember that women’s…

By: Liz Smith

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Self-care for Nonprofits

Curious? Skeptical? Gagging at the thought of another article on “self-care?” If I’m being honest, I’m with you on all three of those reactions. But I needed something provocative to…

By: Amy Small

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Rediscovering Your Creative Spark During the Pandemic

As designers at Media Cause—like all designers everywhere—we are constantly challenging what has been done in the past in an effort to create something new or improve on what exists. …

By: Rob

Google Ad Grants

6 Critical Questions to Ask When Hiring a Google Ad Grants Agency

If you clicked on this post, chances are you’re struggling to get the most out of your Google Ad Grant.You’re not alone. The Grant program is a tremendous opportunity for nonprofits, but it’s also one of the more complicated advertising platforms out there. Plus, many organizations have had their accounts deactivated for not complying with the ever-changing Grant policies. The reality is, most organizations need help managing their Ad Grant — not only to stay in compliance but to also achieve a high ROI.

By: Ian Gardiner

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4 Steps to Breaking Down Complicated Content

Our world today is complex, overlapping, and intersectional. While it keeps life interesting, it also makes it difficult to communicate complicated, nuanced messages. If your nonprofit organization is struggling to…

By: Sarah Ackerman

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4 Tips to Improve SEO In 2022

Every nonprofit wants to be on the coveted first page of Google results. Improving your SEO this year will help! With continuous search engine algorithm updates, staying up to date…

By: Hunter Rimmer

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Hot Takes: Super Bowl Ad Recap

The Super Bowl still reigns supreme as the single biggest night for ads. While the subject matter for the spots has shifted, with this year’s popular commodities being crypto and…

By: Sarah Ackerman

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Black History Month

Post last updated 2/15/2023 February was originally coined Black History Month in the 1920s as a way to celebrate Black culture and identity and ensure that school children are exposed…

By: Media Cause Team

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Why Micro-influencers Should Be Part of Your Social Media Strategy

“Communities are at the heart of a successful social strategy, and content creators have built networks where their visibility and sway are truly powerful.”—Amanda Wood, Head of Social Media Marketing…

By: Janine Guarino