We have an abbreviated edition of the Thinky for you today, but this is a good one. We touch on Covid-19 and social distancing through various lenses. We are embarking…
By: Melvin Karsenti
As we are still getting used to what “normal” means, brands and organizations continue to be inventive to grab their target audiences’ attention. Here’s a roundup of creative strategies and…
https://mediacause.com/guides-and-trainings/media-planning-checklist/Selecting platforms and placements for your advertising campaign is a fun, sometimes scary task. Platforms, ad units, and demographics are always changing and evolving. Especially for nonprofits, who don’t always…
By: Kim Anderson
If you’re getting anxiety from seeing the US coronavirus numbers spike yet again, do not look at how other countries are dealing with the situation. Instead, enjoy this Thinky with…
There is a concept in design called “white space.” If you’re a designer, you know the concept well, and you probably love it. White space is the space between elements…
By: Ida Persson
To kick start the month of July (2020 is halfway over!), we take a look at what’s ahead of us by highlighting campaigns that propose solutions to the covid-19 crisis,…
When Facebook was founded, it started out as a platform that was intended to build meaningful relationships and communities. For nonprofits, that provided an incredible opportunity to engage and reach…
By: Eric Facas
This week, we are taking a closer look at campaigns tackling racial justice. We are examining the role of symbols throughout history. We are celebrating pride on Animal Crossing. And,…
Between Google Ad Grants and paid ad accounts, search ads are a key advertising tactic for many nonprofits. It makes sense after all – search ads allow you to get…
By: Stephanie Schug
Anyone who’s ever tried to understand a piece of “government communication,” or fill out a government form, knows the struggle: antiquated processes are combined with vague and confusing language, leaving…
[This post is part of a series on Marketing + Politics. Start with the primer on the role of brand marketing in politics if you’d like background on the topic.] …
Dear Progressives, I love your passion for creating a better, more inclusive world that serves the masses. I am proud to have worked with some of you throughout my career….
