If you’re reading this, you made it into a new decade! Let’s start the 20’s on a familiar note, with the first Thinky of the year. We have innovating takes…
By: Media Cause Team
There are many reasons to segment your audiences, from improving email performance, open rates, and audience retention to improving the subscriber experience. When done correctly, list segmentation gives you an…
Every day, we go to work to turn intent into impact and further the missions of the organizations we’re fortunate enough to partner with. But it’s more than just words…
By: Sarah Ackerman
Finding Abundance at the Professional Women in Advocacy Summit 2019 This fall, I shared a couple of days with women who knew their place: at the forefront of change,…
By: Clara Campbell
‘Twas the week before Christmas, when all through the office not a creature was stirring, not even a mouse. The OOO messages were crafted with care, in hopes that emails…
Tackling the Challenge of Goal Setting and Impact Measurement from the Outset of Your Advocacy Campaign Truth: forming a winning campaign communications strategy is not coming up with the…
As a nonprofit professional, you’re likely aware of how important donor data is for your fundraising strategy. Detailed donor data helps you focus your messaging for separate types of supporters,…
By: Gerard Tonti
Hello, we are interrupting your Christmas, Hanukkah, White Elephant shopping spree, with a much-needed dose of inspiration. “Why?” you may ask. Well, finding cool gifts can be hard. You can…
After a few weeks of hiatus to push our brand new website live, the Thursday Thinky is back! For those of you who are not yet familiar with the Thinky,…
Year-end is a great time to run paid advertising to reach your fundraising objectives. As my little brother would have said circa 2004, “no, duh,” right? Stay with me here….
I have been working in the “nonprofit” sector for a decade. It still doesn’t make sense to me that an entire industry is defined by what it doesn’t do, rather…
By: Eric Facas
On October 1, Media Cause expanded our presence in Washington with the opening of our new DC HQ. Located in the iconic M.A. Winter Building, it has been fertile ground…
By: Cody Damon
