Happy New Year! Overall, it was a good year. Let’s take a look back at economic trends, how that impacted 2019 year end giving, and then on to the fun…
By: Media Cause Team
Welcome to 2020! I know. It’s already here. And we already know it’s going to be wild. You likely just survived some awkward political conversations around the holidays, so we…
By: Sarah Ackerman
If you’re reading this, you made it into a new decade! Let’s start the 20’s on a familiar note, with the first Thinky of the year. We have innovating takes…
There are many reasons to segment your audiences, from improving email performance, open rates, and audience retention to improving the subscriber experience. When done correctly, list segmentation gives you an…
Every day, we go to work to turn intent into impact and further the missions of the organizations we’re fortunate enough to partner with. But it’s more than just words…
Finding Abundance at the Professional Women in Advocacy Summit 2019 This fall, I shared a couple of days with women who knew their place: at the forefront of change,…
By: Clara Campbell
‘Twas the week before Christmas, when all through the office not a creature was stirring, not even a mouse. The OOO messages were crafted with care, in hopes that emails…
Tackling the Challenge of Goal Setting and Impact Measurement from the Outset of Your Advocacy Campaign Truth: forming a winning campaign communications strategy is not coming up with the…
As a nonprofit professional, you’re likely aware of how important donor data is for your fundraising strategy. Detailed donor data helps you focus your messaging for separate types of supporters,…
By: Gerard Tonti
Hello, we are interrupting your Christmas, Hanukkah, White Elephant shopping spree, with a much-needed dose of inspiration. “Why?” you may ask. Well, finding cool gifts can be hard. You can…
After a few weeks of hiatus to push our brand new website live, the Thursday Thinky is back! For those of you who are not yet familiar with the Thinky,…
Year-end is a great time to run paid advertising to reach your fundraising objectives. As my little brother would have said circa 2004, “no, duh,” right? Stay with me here….
