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year-end campaign

How to Segment Your Year-End Campaign

As we head into year-end campaign season, you may be contemplating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are…

By: Media Cause Team

Meet Media Cause at a Nonprofit Conference

Meet Media Cause as we hit the road this summer! Earlier this year, we wrote about the best nonprofit conferences to consider for 2018. We had a lot of fun…

By: Sarah Swan

Remembering the Potential of Social Media

Have we lost track of the potential of social media? That’s the bold question that many are wrestling with as they balance their desire to post, like, and share with…

By: Media Cause Team

Google for Nonprofits: Ad Grant Best Practices

In December, 2017 Google introduced their new Ad Grant policies that came into full effect in February 2018. Since the introduction of these new policies, there’s been a lot of…

By: Media Cause Team

To Make a Bigger Impact, Start Telling Smaller Stories

Individual struggles, personal triumphs, and 1:1 human connections are more powerful motivators for action and compassion than grand, sweeping statements, numbers, or generalized impact. It’s what researcher Paul Slovic termed…

By: Amy Small

Digital Marketing for Small Nonprofits

There are no “one size fits all” approaches to marketing. This is particularly true with strategies for digital marketing for small nonprofits. Emerging organizations have a unique set of challenges…

By: Cody Damon

$20 Million From One Facebook Fundraiser

Feeling compelled to act after what they saw on the news of what was happening to undocumented families at the U.S. border, Silicon-valley based couple Dave and Charlotte Willner, started…

By: Aileen McQuillen

media cause fellowship

A Look Inside the Media Cause Fellowship Program

When I graduated from the University of Massachusetts Amherst in May of 2017, I knew I wanted two things in a job: Digital marketing learning opportunities. Projects and teammates that…

By: Jess Eklund

Classy Collaborative – Lessons on being authentic

At Classy Collaborative I had an opportunity to step back from the noise of digital. Classy.org’s Collaborative conference, where leaders and change-makers from the nonprofit and social good sector came…

By: Sarah Swan

classy collaborative

Meet us at Classy Collaborative 2018!

We’re digital marketers. It’s safe to say we’re online a lot. But we also value living life (occasionally) unplugged. As an agency, we place an emphasis on work-life balance and ensuring…

By: Jess Eklund

peer-to-peer fundraising

A Peer-to-Peer Fundraising Guide for Nonprofits

What is Peer-to-Peer Fundraising? Peer-to-Peer fundraising is a fundraising method that leverages your supporters as advocates of your campaign. Not to be confused with “crowdfunding”, the main purpose of peer-to-peer…

By: Sarah Swan

nonprofit gdpr

The Nonprofit Marketer’s Guide to GDPR

As of May 25, 2018, the EU’s GDPR is changing the landscape for how organizations and marketing professionals around the world will communicate with all EEA citizens. The GDPR is the largest…

By: Media Cause Team