Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google’s Ad Grants (their…
By: Yujun Shao
Do you suffer from Ad Testing Fatigue? We’ve all been there: you start your ad planning process with an ambitious set of images, messages, CTAs and more than you want…
By: Luke Dringoli
Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience. The goal of keyword research…
By: Mina Poyraz
Want to learn how to analyze your Facebook ads without feeling overwhelmed with what’s on your plate? Just think like a Scandinavian at mealtime: Attend to the little details. Be…
By: Caroline Henderson
If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a Dynamic Search Ad (DSA) campaign. Google’s DSAs are an easy way to quickly…
By: Mary Peterson
The start of the new year means that everyone is making resolutions–even Facebook. Facebook announced that its goal for 2018 is “to bring people closer together and build relationships.” To…
By: Maggie Rakovic
If you’ve ever advertised on Facebook and are unsure if you’re getting the most out of your campaign, then you have come to the right place! As you know, Facebook…
By: Media Cause Team
updated 11/13/2023 As everyone who has either owned or worked with a Google Ad Grant account knows, the max cost-per-click (CPC) bid has been capped at $2. For many…
By: Rianne Olde Keizer
Last night, my team and I got an opportunity we don’t often get: to witness, first hand, the impact of the work we do here at Media Cause. We attended…
By: Katey Parker
Happy New Year (and happy surviving year-end fundraising)! So you just spent the past one to two months laser focused on revenue goals, response rates, and average gifts. You are…
Among tons of conference options each year, it can be challenging to pick the right ones that are most related to your organization and profession. To guide you in your…
This week, a few Boston-based Media Cause ladies attended a workshop led by Inkhouse’s Co-founder and CEO, Beth Monaghan, on “Cultivating Your Personal Brand to Set Yourself Up for Success”….
By: Aileen McQuillen
