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peer-to-peer fundraising

A Peer-to-Peer Fundraising Guide for Nonprofits

What is Peer-to-Peer Fundraising? Peer-to-Peer fundraising is a fundraising method that leverages your supporters as advocates of your campaign. Not to be confused with “crowdfunding”, the main purpose of peer-to-peer…

By: Sarah Swan

nonprofit gdpr

The Nonprofit Marketer’s Guide to GDPR

As of May 25, 2018, the EU’s GDPR is changing the landscape for how organizations and marketing professionals around the world will communicate with all EEA citizens. The GDPR is the largest…

By: Media Cause Team

digital media buying

D.I.Y. Digital Media Buying: Scaling Impact with Strategic Ad Placements

The digital media buying process is a self-service model – requiring no more than a credit card and market research skills to implement a campaign. In other words, anyone has…

By: Sarah Swan

marketing automation nonprofits

Marketing Automation for Nonprofits: Strategies for Nurturing Supporter Relationships

We connected with our partners at Salsa Labs to deliver our best practices on marketing automation for nonprofits. Why should nonprofits care about marketing automation? Marketing automation is simply smarter…

By: Sarah Swan

custom dashboards

Short on Time? Use Custom Dashboards to Monitor Website KPIs

If your typical day goes something like the following, then this blog post is for you: It’s 9:00 AM, you blink, and suddenly the clock says 5:00 PM! Your “to…

By: Media Cause Team

digital marketing conference

Young Women in Digital Marketing Conference 2018

Meetings, deadlines, presentations, oh my! Everyone knows that feeling on a Friday afternoon and you can’t remember what you ate for lunch or if you actually did that ONE thing…

By: Aileen McQuillen

instagram algorithm

User Feedback Helped to Change the Instagram Algorithm

What’s New? After user feedback, Instagram has decided to go back to its old ways–well, kind of. Instagram will be changing its algorithm to make updates more timely. With the…

By: Maggie Rakovic

target high school students

How to Target High School Students on Instagram

Advertising on Instagram has all the benefits of detailed audience targeting and optimization that Facebook has and when you’re targeting a young, high school aged audience, you’ll be able to…

By: Rianne Olde Keizer

video-marketing

Tips for Creating a Nonprofit Video Marketing Strategy

Many digital marketers are frequently leveraging video marketing to bring their organization’s impact to life, increase awareness, and communicate with supporters. Video is a great way for organizations to show…

By: Mina Poyraz

mobile-first index

What You Need To Know About The Mobile-First Index

Google just announced that the mobile-first index is officially here. After a year and a half of experimenting and minor freak outs in the SEO-world, Google has officially started to…

By: Rianne Olde Keizer

Facebook-organic-reach-drop displayed on iphone screen

Facebook Organic Reach Down? Here Are 10 Things You Can Do.

Why did my Facebook reach suddenly drop? You’re not alone. Almost across the board, the organizations we work with are noticing the same thing on Facebook: a steady decline in…

By: Ian Gardiner

fundraising-email

Three-Step Formula for Writing a Great Fundraising Email

One of the most challenging (and fun!) tasks of a nonprofit digital marketer is writing a great fundraising email to your organization’s supporters. But what separates an average nonprofit email…

By: Media Cause Team