Nonprofit Marketing Agency

Civic Engagement Online: Mr. Spaghetti and The Man Behind the Curtain

When L. Frank Baum wrote the Wizard of Oz, some saw the wizard as symbolizing faceless leadership – lacking accountability and transparency. It’s a metaphor that can still apply today if digital media…

By: Media Cause Team

Tips to Leverage Twitter Video Length and other Video News

Make no mistake, social media platforms are increasingly focusing on video over all other forms of content. Twitter, the place for all things “live” announced major changes to their video…

By: Luke Dringoli

How To Boost Facebook Engagement Using Video Subtitles

Did you know that the overwhelming majority of social views your videos receive are without sound? Videos on Facebook and Twitter autoplay without sound, and marketers across the board have…

By: Luke Dringoli

New Twitter Changes To Character Limit, @Tweets and RTs

Yesterday, Twitter announced upcoming changes which will forever change the way we tweet. Here are the three Twitter changes you need to know. 1. Say more with 140 characters The…

By: Rianne Olde Keizer

Google Perfomance Summit AdWords Changes

4 AdWords Changes To Expect From the 2016 Google Performance Summit

July, 26 Update: Today’s worth celebrating! As we all awaited since the announcement at the 2016 Google Performance Summit in May, it’s now official that starting today, the following changes…

By: Yujun Shao

How to execute a smooth, effective social media campaign

With tight budgets and limited bandwidth, planning a social media campaign for your nonprofit may seem like a daunting task. But it doesn’t have to be! Use these tips to organize the…

By: Neda Habibi

How to do YouTube Keyword Research

Did you know that YouTube search is the second biggest search engine in the world? If your nonprofit has video content, you should absolutely leverage SEO for YouTube. YouTube keyword…

By: Rianne Olde Keizer

Is Advertising on Content Networks Effective for Driving Leads?

Hitting a wall with advertising on social networks like Facebook or search networks like Google? Want to try something new and see if you can drive down that CPA? We…

By: Katey Parker

4 Steps to Smarter Content Marketing Campaigns

Crafting smart content marketing campaigns is a necessary task for any nonprofit. Whatever the goal—fundraising, lead acquisition, or just increasing brand awareness—content is a vital step to getting there. Keep…

By: Katey Parker

How to win at Email Marketing for Nonprofits

Part 2 of 3 — Email Marketing for Nonprofits This is the second of a three-part series dedicated to helping nonprofits use email to acquire, engage and activate audiences through…

By: Ian Gardiner

Best Digital Advertising Platform: A Guide

“Where is the best place for my nonprofit to be advertising?” This is a common question for most clients. Our answer…it depends. There are four factors to understand the most…

By: Cody Damon

A/B Testing Forms using Gravity Forms

A/B testing of landing pages, sometimes referred to as split testing, is one of the many strategies we use to optimize landing pages for conversions. In short, we create two (or more) versions…

By: Asitha de Silva

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