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behavior change

How to Build An Effective Online Behavior Change Campaign

Asking someone to change their established behavior is never easy. While online tools, techniques, and platforms have given issue-based activists more power than ever to reach people with their message, the…

By: Luke Dringoli

How to Track Facebook Conversions in Google Analytics

How to Track Facebook Conversions in Google Analytics

HOW: This blog post outlines the 5 steps to track Facebook Conversions in Google Analytics: Set up Google Analytics Goal Tracking Install Facebook Pixel to your website Create a Custom…

By: Caroline Henderson

gated content landing pages

How to Create Effective Gated Content Landing Pages

Creating effective gated content landing pages is an essential strategy for building your email list and growing your community. It is one of the best ways to get the most…

By: Rianne Olde Keizer

how to acquire prospective students

Higher Education: How to Acquire Prospective Students

The Higher Education market is highly competitive and relatively cluttered, which makes it quite difficult to acquire new leads. Many institutions purchase lists from SAT or ACTs, but we’ve found…

By: Media Cause Team

How to filter out a subdomain in Google Analytics

How to filter out a subdomain in Google Analytics

Sometimes, you may want to filter out a subdomain (program.yourcause.org) or subdirectory (yourcause.org/program) from the rest of your Google Analytics data to get better insights into your audiences and their…

By: Rianne Olde Keizer

Google AdWords

Google Ad Grant: It’s Time to Update Your Ad Format

Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads…

By: Media Cause Team

‘Free speech in the digital age’ this election day

Bans on election-year ballot selfies raise free speech, engagement concerns  This election season, presidential hopeful and former Secretary of State Hillary Clinton mused that selfie culture has changed the nature…

By: Media Cause Team

nonprofit digital marketing

Nonprofit Digital Marketing: A Tool for Rebuilding Civil Society

Through a partnership with WorldBoston, Media Cause had an opportunity to share our approach to nonprofit digital marketing with a delegation of NGO leaders. This citizen diplomacy event focused on…

By: Cody Damon

track button clicks with google tag manager

How to Track Donations with Google Tag Manager

For many nonprofits, it’s common to use third-party fundraising tools like Network for Good. Oftentimes these tools don’t offer native integration or embedding features, so nonprofits end up placing a…

By: Michelle Thai

YouTube SEO

YouTube SEO: How to Help People Find Your Videos

If your nonprofit is producing great video content, it deserves to be seen. And if you are publishing your video content to Youtube, you are in luck: YouTube is a…

By: Rianne Olde Keizer

Instagram Stories

5 Ways Social Good Is Embracing Instagram Stories

Instagram Stories lets users post quick real-time photos and videos in a vertical format and apply doodles and filters. The posts last for 24 hours before disappearing–essentially a boiled-down version…

By: Luke Dringoli

grantspro applications

Google Ad Grantspro Is No Longer Accepting Applications

Yesterday afternoon, I happily navigated to the Google Grantspro page to send the application link to a client who had just become eligible. They couldn’t wait to get up to…

By: Media Cause Team