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Google Perfomance Summit AdWords Changes

4 AdWords Changes To Expect From the 2016 Google Performance Summit

July, 26 Update: Today’s worth celebrating! As we all awaited since the announcement at the 2016 Google Performance Summit in May, it’s now official that starting today, the following changes…

By: Media Cause Team

social media campaign launch

How to execute a smooth, effective social media campaign

With tight budgets and limited bandwidth, planning a social media campaign for your nonprofit may seem like a daunting task. But it doesn’t have to be! Use these tips to organize the…

By: Media Cause Team

YouTube Keyword Research

How to do YouTube Keyword Research

Did you know that YouTube search is the second biggest search engine in the world? If your nonprofit has video content, you should absolutely leverage SEO for YouTube. YouTube keyword…

By: Media Cause Team

Content Advertising

Is Advertising on Content Networks Effective for Driving Leads?

Hitting a wall with advertising on social networks like Facebook or search networks like Google? Want to try something new and see if you can drive down that CPA? We…

By: Katey Parker

Content Marketing Campaigns

4 Steps to Smarter Content Marketing Campaigns

Crafting smart content marketing campaigns is a necessary task for any nonprofit. Whatever the goal—fundraising, lead acquisition, or just increasing brand awareness—content is a vital step to getting there. Keep…

By: Katey Parker

win email marketing for nonprofits

How to win at Email Marketing for Nonprofits

Part 2 of 3 — Email Marketing for Nonprofits This is the second of a three-part series dedicated to helping nonprofits use email to acquire, engage and activate audiences through…

By: Ian Gardiner

Best Digital Advertising Platform Guide

Best Digital Advertising Platform: A Guide

“Where is the best place for my nonprofit to be advertising?” This is a common question for most clients. Our answer…it depends. There are four factors to understand the most…

By: Media Cause Team

A/B testing forms with gravity forms

A/B Testing Forms using Gravity Forms

A/B testing of landing pages, sometimes referred to as split testing, is one of the many strategies we use to optimize landing pages for conversions. In short, we create two (or more) versions…

By: Asitha de Silva

twitter lead generation cards

5 Smart Ways To Use Twitter Lead Generation Cards

Are you interested in generating more leads or subscribers, so that you can nurture them into members, advocates, and donors? If you aren’t familiar with Twitter Lead Generation Cards, you’re missing…

By: Media Cause Team

action funds

Digital Marketing for Action Funds

If nothing else, this election is quite a spectacle. So many issues, personalities, and uncertainty. For Political Action Committees or Action Funds looking to push an issue, asking questions around…

By: Media Cause Team

salesforce nonprofit starter pack

Salesforce Nonprofit Starter Pack Spring ’16 Release Highlights

The Salesforce Nonprofit Starter Pack is a managed app on the Salesforce platform that is open source and community-driven. It allows nonprofits to track all relationships, donations, households, affiliations, and…

By: Media Cause Team

Twitter Moments for Government

Twitter Moments for Gov

Taking a (Twitter) Moment What Twitter’s Moments Feature Could Mean for DotGov Recently, Twitter unveiled its new Moments feature, which offers a curated view into conversations surrounding a timely theme…

By: Media Cause Team