Nonprofit Marketing Agency

6 Steps for Your Most Successful Year-End Fundraising Campaign Ever!

If you’re reading this blog, you likely: Work for a nonprofit. Rely on year-end donations to fund your important work. In other words, welcome to the club. It’s very noisy…

By: Media Cause Team

Persona Marketing for Nonprofits 101

What is Persona Marketing? Persona marketing is the practice of marketing to a specific audience, typically personified in a single user profile. Persona marketing is a traditional marketing method that…

By: Media Cause Team

How to Recruit Patients for Research

Patient recruitment is a major challenge for clinical trials and research registries. According to the NIH, 85% of cancer patient are unaware of opportunities to participate in clinical trials, yet…

By: Media Cause Team

Technology Driven. People Powered. Real Change.

Introducing Rally Starter, a Platform to Mobilize Communities and Build Movements

This post was updated on 11.28.2022 Since our founding, Media Cause has been proud to work on the frontline of social issues for nonprofits and causes. As our team grew…

By: Eric Facas

How to Build An Effective Online Behavior Change Campaign

Asking someone to change their established behavior is never easy. While online tools, techniques, and platforms have given issue-based activists more power than ever to reach people with their message, the…

By: Media Cause Team

How to Track Facebook Conversions in Google Analytics

HOW: This blog post outlines the 5 steps to track Facebook Conversions in Google Analytics: Set up Google Analytics Goal Tracking Install Facebook Pixel to your website Create a Custom…

By: Media Cause Team

How to Create Effective Gated Content Landing Pages

Creating effective gated content landing pages is an essential strategy for building your email list and growing your community. It is one of the best ways to get the most…

By: Media Cause Team

Higher Education: How to Acquire Prospective Students

The Higher Education market is highly competitive and relatively cluttered, which makes it quite difficult to acquire new leads. Many institutions purchase lists from SAT or ACTs, but we’ve found…

By: Media Cause Team

How to filter out a subdomain in Google Analytics

Sometimes, you may want to filter out a subdomain (program.yourcause.org) or subdirectory (yourcause.org/program) from the rest of your Google Analytics data to get better insights into your audiences and their…

By: Media Cause Team

Google Ad Grant: It’s Time to Update Your Ad Format

Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads…

By: Media Cause Team

‘Free speech in the digital age’ this election day

Bans on election-year ballot selfies raise free speech, engagement concerns This election season, presidential hopeful and former Secretary of State Hillary Clinton mused that selfie culture has changed the nature…

By: Media Cause Team

Nonprofit Digital Marketing: A Tool for Rebuilding Civil Society

Through a partnership with WorldBoston, Media Cause had an opportunity to share our approach to nonprofit digital marketing with a delegation of NGO leaders. This citizen diplomacy event focused on…

By: Media Cause Team

Blog

6 Steps for Your Most Successful Year-End Fundraising Campaign Ever!

Persona Marketing for Nonprofits 101

How to Recruit Patients for Research

Introducing Rally Starter, a Platform to Mobilize Communities and Build Movements

How to Build An Effective Online Behavior Change Campaign

How to Track Facebook Conversions in Google Analytics

How to Create Effective Gated Content Landing Pages

Higher Education: How to Acquire Prospective Students

How to filter out a subdomain in Google Analytics

Google Ad Grant: It’s Time to Update Your Ad Format

‘Free speech in the digital age’ this election day

Nonprofit Digital Marketing: A Tool for Rebuilding Civil Society