Blog

Select Category
Ad Grants
Advocacy
Awareness
Brand Definition
Brand Strategy
Campaign Concepting
Content Strategy
Copywriting
Creative Production
Data Analytics
Email
Fundraising
Influencer Marketing
Marketing Technology
Paid Media
Recruitment
Research + Insights
SEO
Social Media
Uncategorized
Websites
Select Author
AGreenRiver
Aileen McQuillen
Alex Fleming
Alexa Heinrich
Alex Smith
Amanda Bartholomew
Amy Small
Anja Carranza
Ansley Luce
Ashlynd Fine
Asitha de Silva
Bianca Rosen
Brad Blake
Bridget Harrison
Clara Campbell
Cody Damon
Courtney Williamson
Dan Reed, CFRE
[email protected]
Ellen Corrigan
Emily Cameron
Emily Greene
Eric Facas
Eric Facas
Ethan Touch
Gerard Tonti
Guest Author
Haley Eagle
Holly Millet
Hunter Rimmer
Ian Gardiner
Ida Persson
Iram
Isaiah Schutz-Ramon
Jacob Swarsen
Janine Guarino
Jennifer
Jess Eklund
Jillian Ingram
Joe Cannella
Joe Morgan
Joe Colon
Joey Hammers
Joey Hammers
Katey Parker
Kenn Kitchen
Kenn Kitchen
Kim Anderson
Kjerstin Laine
Kristen Friedel
Laura
Luke Dringoli
Maggie Rakovic
Mary Peterson
Media Cause Team
Media Cause Social Team
Megan Landau
Megan Brooks
Melvin Karsenti
Michelle Thai
Mina Poyraz
Mo Afzal
Nate Mize-Pressler
Neda Habibi
Nich Crusie
Nicola Leckie
Nicole Thomas
Ryan Dobran
Rebecca Fenn
Rob
Ryan Fuquea
Safiyyah Abdul-Khabir
Sara Trubiano
Sarah Ackerman
Sarah Dunlap
Sarah Jarvis
Sarah Swan
Shirley Kim Tang
Stephanie Kong
Stephanie Schug
[email protected]
Taryn Heins
Teresa Liu
Tiffany Rivers
Tori Baskind
Tyler Lorenzen
Victoria Sudakova
wpengine
GA4 and the future of analytics

Web Analytics Tools + Data Privacy: The Big Shift to GA4

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you…

By: Media Cause Team

Project Management image of a group of coworkers in communication surrounding a computer.

Why Is Communication Important in Project Management?

Communication is the most important tool a project manager and their team has to help clients achieve their goals, especially in the ever-changing landscape of the current workplace. With employees…

By: Emily Greene

What's the new Google Tag in Google Tag Manager Blog Post graphic

What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag.     The tag is one of the…

By: Joey Hammers

Woman sitting in a conference meeting looking up to a presenter and presentation

What Does a Project Manager Do?

When timelines are being met, challenges that arise are being navigated with ease and wisdom, and communication flows consistently and clearly between a nonprofit and a marketing agency, thank a…

By: Stephanie Kong

Social Media Marketing image of a woman holding a phone open to the TikTok app

How To Leverage TikTok for Nonprofit Marketing and Fundraising

Nonprofit organizations use social media to raise awareness and gain donors. Any social media platform can help you achieve these goals. However, if you struggle to engage with a younger…

By: Guest Author

woman presenting at a meeting with text "project management"

The Value of Project Retrospectives: Project Closure and Lessons Learned

In nonprofit management, closing out a project goes beyond the final deliverable. It involves reflecting on the process, analyzing successes and challenges, and capturing valuable insights for future projects. Project…

By: Stephanie Kong

Man sitting at desk looking at laptop. Google Adwords logo imposed on the left side corresponding to blog article about "How to Audit an AdWords Campaign"

How to Audit An AdWords Campaign

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate…

By: Nate Mize-Pressler

Digital Marketing image of four people working on a project at a table

Digital Marketing Project Management Strategies for Driving Impact and Equity

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial…

By: Stephanie Kong

Man texting on phone

Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Did you know that for every $1 spent on email marketing, the average return on investment is $42? For nonprofit organizations, making an impact without breaking the bank is crucial….

By: Guest Account

Image of a person holding an iPhone with the screen showing social apps and text "Advertising Services" directed towards social media advertising

Your Guide to Social Media Advertising for Nonprofits

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals…

By: Nate Mize-Pressler

Woman holding up a sign that says "Equal rights"

Generation Change: A New Era of Advocacy

“Calling all Gen Z activists!“   That’s how a TikTok video garnering over 40K views started. If you haven’t heard, Gen Z is supposed to save us all. In a…

By: Safiyyah Abdul-Khabir

Image of a woman on a laptop with text "Data Best Practices"

Data Best Practices: Salesforce Duplicates

Our team compiled data best practices for your nonprofit’s success when using Salesforce.   Data plays a pivotal role in empowering nonprofits, especially when it comes to understanding and managing…

By: Alex Fleming